June, London: Ahead of its huge July 4th party in Hyde Park, Major League Baseball is partnering with POP Brixton to showcase the best of Boston and Los Angeles through food, drink, music and tech from the 30th June – 1st July.
For one weekend only, open 12pm – 11pm, visitors to MLB’s POP Brixton ‘culture clash’ can take part in a
world-exclusive VR baseball experience, where they will pick a side – Boston or L.A. – and play to win. Prizes will be on offer to the players who hit the most home runs.
Visitors will have the opportunity to be the first to play the cutting-edge VR game while indulging in a selection of the finest street food, with eateries serving up dishes inspired by the culture of the two cities, including
Mama’s Jerk,
Made of Dough,
Zoe’s Ghana Kitchen and
Duck Duck Goose. DJs including
Tim Parker,
Skinny Girl Diet,
Anthony Chalmers and
Tom Furse will also be on hand playing sounds of the cities across the two days.
MLB Battlegrounds, presented by Altec Lansing,
culminates with a Home Run Derby on July 4th at Barclaycard presents British Summer Time in Hyde Park. From 5pm, the evening’s proceedings will see two of MLB’s most popular teams, the Boston Red Sox and L.A. Dodgers, going head-to-head in an accelerated, big-hitting format of the game never seen before in Europe. This all-star ‘Home Run Derby’ will see some of MLB’s biggest former hitters and England cricket stars Jos Buttler and Alex Hales battle it out to hit the most home runs against the clock.
Alongside the sporting spectacle, ‘MLB Battlegrounds’ will offer fans authentic street food, as well as bringing the music of Boston and L.A. to the July 4th celebrations, just days after North American stars
Justin Bieber and
Green Day headline the Hyde Park Main Stage.
“The Pop Brixton and July 4th events represent an exciting statement of intent to grow Major League Baseball in Europe. The two events will bring not only the flavour of our games to London, but also the spirit of two of our most popular team’s cities – the Boston Red Sox and LA Dodgers. We’re sure both events will be a big hit for fans old and new” said Charlie Hill, Managing Director of MLB Europe.
Everyone can attend the free event – for more information, please visit
www.mlb.com/battlegrounds, @MLBUK on Facebook or head to @mlb_ukon
Twitter and Instagram.