I'm asking in good faith. Having a license to do things isn't much part of my life experience
If you are worried about "promotional activity" - advertising? - I dont see how licensing a vape shop changes that. That would be rules around advertising.
Imagine I got a license to open a vape shop and did so...what fuck up would I have to do to lose that license? Is it just to sell to someone under 18? Is there any other aspect to this?
Its already illegal to sell to under 18s, but if what you are saying is the fines aren't big enough and somehow not stopping those people caught from still selling to under 18s, then I take your point
Let me draw a comparison to a very few 'corner shops' here in Worthing, and indeed across West Sussex, that lost their licences after being caught out selling alcohol and/or tobacco products to underaged teens, I would expect the same to apply if they (or licenced vape shops) broke the law on marketing, it basically plays out like this -
1st time caught out, off to court, loads of excuses and promises about improving staff training, small fine.
2nd time caught out, within a few months because none of those promises were kept, the same old excuses and promises, much larger fine.
3rd time caught out, within a few months again, because ditto, even larger fine & licence withdrawn, loads of whining about it would result in the shop closing and job loses.
Shop doesn't close and jobs are not lost, but it gets 'sold' to a more responsible person, who gets granted a licence, and funny enough doesn't then take the piss, isn't caught out despite several attempted test buys by trading standards, job done. And, funny enough other small shops gets the message that enforcement of licences is serious business, and they also behave themselves.
And, of course, the income from licences covers the council's cost to enforce them, rather than council tax payers having to fund it.