Is there still enthusiasm for the forthcoming Palm Pre, facing a growing field of rival smartphones and stingy consumer budgets? Yes, according to a new
analysis by Web measurement service Compete.
Despite the weak economy, little advertising and no confirmed release date, data suggests the device hasn't disappeared from consumers' minds. Since Palm announced it would release a new smartphone at the Consumer Electronics Show in January, traffic to informational pages on Palm.com and wireless carrier Sprint.com indicates that people are still intrigued by the Pre.
Unique visitors to Pre pages have hovered around 100,00 for the last seven weeks after hitting a peak of 400,000 at CES, according to Compete. The traffic has remained steady, although neither Palm or Sprint has consistently featured the Pre on their respective sites.
To further gauge consumer interest in the Pre, Compete compared traffic to its informational pages to those of the gold standard of smartphone buzz -- the iPhone. Looking at traffic to Apple.com and ATT.com around the launch of the original iPhone in January 2007, Compete found higher levels (a peak of 600,000 visitors to Apple.com) but a similar pattern.
"Although the numbers were higher for the iPhone than the Pre, the Pre's numbers are fairly strong in comparison, especially when you factor in how much buzz surrounded Apple's first foray into a smartphone market that was much less crowded in early 2007," wrote Compete's Eleanor Baird, in a post Tuesday...
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