GarfieldLeChat
fucking awesome but wrong
Semantics. That's the first thing we need to get right if we're to avert global catastrophe.
proably.
think on the terms and the meanings in todays society of fat free (contains lots of sugar) freash frozen (oxymoron) econmoic downturn (resession) resession (depression) collateral damage (murdering innocents) carbon ofsetting ( you still polute and damage as before so make no significant cahnge to your own polution but someone else who hasn't created polution sold you some of their theroetical polution (which is incredably non enviromentally damaging by way of not existing) to you to boost their profits) etc.
a semantic revolution would be a way to reclaim the language which after all defines our society into a codafied structure from the current double think sound bite in effectual situation we find ourselves in now.
until we learn to use the lanague more effectively and stop it businesses will still talk of effency as being sharing the same size pie with fewer people and the fattest at the feast will get the biggest slices. which in turn has lead us to the global catastrophe we find ourselves in.