Misleading actions
Companies are not allowed to use misleading or underhand tactics to get you to part with your cash.
Misleading omissions
Sometimes it's not what's actually said that's the problem. Sometimes its what's been left out that's the issue.
The CPRs offers consumer protection against traders who are economical with the truth, or miss out key information that you might need to make an informed decision, will be caught out too.
Traders must make sure the information is provided in a timely manner - and not so late that it's of no use to you.
It's considered misleading if a trader does any of the following:
- Omits material information that the average consumer needs, according to the context, to take an informed transactional decision
- Hides or provide material information in an unclear, unintelligible, ambiguous or untimely manner
- Fails to identify the commercial intent of the commercial practice if not already apparent from the context
And information must also be displayed clearly - obscure presentation is tantamount to an omission.