Yeah, that podcast i linked to earlier had a bit about new builds in, and its something i never thought about before:
was saying that (especially now, with building costs up massively as they've been with covid etc) every new build purchaser, who is usually a 1st time buyer, is basically in negative equity from day one. Cos the house builders are there to make money obvs after materials & labour.
They were saying that already the house builders are offering stuff like 'free carpets' and 'free kitchen upgrades' to avoid dropping their prices and that this is.. not a sign of a buoyant house market.