To some observers, the management’s refusal to come to an agreement with the protesters was baffling. If the cinema chain really was paying the equivalent of the Living Wage, as it claimed, why not then just pay the actual Living Wage? That would end the dispute.
Picturehouse and Cineworld management were not available for comment for this piece but earlier this summer Cineworld chairman Anthony Bloom told
The Guardian that the board was “proud of our employment practices everywhere” but wary about becoming a Living Wage-accredited organisation. “If we agree to the Living Wage and it rises to £15 next year, we’ll be bound to follow that,” he commented. Contacted by
Screen, the Living Wage Foundation indicated that there was no chance at all of the Living Wage rising to £15 next year. The London Living Wage was £9.15 in 2014, rose to £9.40 in 2015 and then to its present £9.75.
The protesters were quick to point out that Picturehouse’s parent company Cineworld was raking in sizeable profits — £93.8m in 2016 — and that Greidinger was on a huge remuneration package.
What the Picturehouse pay dispute means for the UK exhibition industry