I often wonder about alternate business models for GW.
They seems to be perpetually degrading their product in ever more disingenuous gambits to rinse money out of their hardcore fans.
It's fascinating that the essence of GW is the IP, the creative, which is so amazingly hit and miss. 40k started well, got better, and has been slowly turning to shite for about 10 years. But the original stuff is so good its still shining through the mire..
I think GW needs to loosen its grip on some elements of the games to breathe life into it. They have clearly figured out a revenue stream which can be generated via rules tweaks. I think they need to ditch that and take a hit on the margin.
If you look at Gillette its cheap razor handle, expensive razors. Or apple its cheap music expensive ipod (or whatever). But when you look at GW its expensive little men, expensive rule books, expensive bloody everything. It's not kind enough to the consumer, and I think it will be their undoing.
The critical weakness of GW is the fluf is (now) mainly in-coherant bollocks. The rules of the game are absolute shite (the 7th edition rule book has been out for a week and an FAQ already exists
x 1m) and what the fuck do they think they are playing at bringing out a rule book for £30 that amounts to 45 pages of incredibly badly written sci fi drivel (that would make any Rogue Trader era readers weep and think of the old days) and about 6 pages of actually useful rules (until a FAQ comes out).
BUT... the models and the artwork are fucking amazing.
So here is my proposed solution for GW (who won't be reading but whatever). Is keep the models expensive so you can carry on lining your pockets selling 3 sprues of plastic (.03p in China) for £25.
BUT..
Open up the rules & the fluff to the masses. Make a codex a 4 page pamphlet available for £4. Get nerd to re-write Necromunda in White Dwarf (might make it worth reading for the first time in ten years). Create new, cheap and infinitely iterating ways for people to use the miniatures, which they will still buy anyway.
Ofc. there are loads of other systems out there and people could do it anyway.. but its not Space marines is it?
One would surmise the 'unbound' rules are a part of a tentative step in that direction anyway..
Anyway just my thoughts on making GW stuff better and marginally less gouge-some.