Giants and Toys
1958 satire directed by Yasuzo Masumura. In post war Japan three rival confectionary companies try to out compete each other in promotional campaigns and corporate espionage. Searching for a way to gain the upper hand, an ambitious executive and his assistant discover a working class girl on the street who they aim to transform into advertising mascot. Collectively, the characters are all caught in the collision between a nepotistic and rigidly heirarchical corporate culture and the tidal wave of consumer capitalism, and the new freedoms after the end of the militarist regime and the US occupation have proven hollow.
The satire is too heavy handed (at one point advertising slogans are chanted over a political demonstration) and misanthropic to really be funny, and it's less biting and more a blunt instrument but the bludgeoning effect of the lurid cluttered visual style and the distorted chaotic sound is effective in its own way. Ultimately probably more interesting than entertaining and very of its time, the bleakly fatalistic final scene is the highlight.
1958 satire directed by Yasuzo Masumura. In post war Japan three rival confectionary companies try to out compete each other in promotional campaigns and corporate espionage. Searching for a way to gain the upper hand, an ambitious executive and his assistant discover a working class girl on the street who they aim to transform into advertising mascot. Collectively, the characters are all caught in the collision between a nepotistic and rigidly heirarchical corporate culture and the tidal wave of consumer capitalism, and the new freedoms after the end of the militarist regime and the US occupation have proven hollow.
The satire is too heavy handed (at one point advertising slogans are chanted over a political demonstration) and misanthropic to really be funny, and it's less biting and more a blunt instrument but the bludgeoning effect of the lurid cluttered visual style and the distorted chaotic sound is effective in its own way. Ultimately probably more interesting than entertaining and very of its time, the bleakly fatalistic final scene is the highlight.