supermarketers would pay market researchers
librarians would (usually) commossion academics (unless they were doing it internally)
child minders & teachers would be more likely to chat about their experience (as opposed to CONDUCT research on child minding and teaching). teacher training college are staffed by academic educationalists who do the research that gets taught.
I'm now doing that thing I used to do in primary school, you know, when you shove your tongue in between your teeth and lip, not terribly constructive but you have backed my brain into a small tucked away dark place right at the back of my head.