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O'Neills central London pub adds £2 surcharge to pints ordered after 10pm

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hiraethified
Well here's a pub chain I'm now going to avoid at all costs...

A prominent London pub has sparked controversy by implementing a £2 surcharge on pints ordered after 10pm as part of a surge pricing policy, without listing the price change on the menu.

The O’Neills branch on Wardour Street, Soho has been raising its drink prices every evening, resulting in customers paying up to £9.40 for a pint.

 
And just listen to this bullshit buzzword-laden excuse:
A Mitchells & Butlers spokesperson told The Independent: “Most hospitality businesses and retailers deploy a form of dynamic pricing, but this means that prices can both rise as well as fall through tactical discounts being offered in the form of time-limited promotions and fixed price menus.

“Dynamic pricing varies on a site by site basis as it reflects the local market conditions, but temporary price increases tend to reflect the need to offset additional costs such as at times when door security is required.”
 
Surely, when a pub is at its busiest, it is also at its most cost-efficient, so properly, they should be bringing the prices down..?

Also, isn't there a notable legal judgement in England and Wales that effectively rules-out charging extra/again for the normal costs of doing business?
 
A UK pint is 20oz and the average price in a pub is 5 pounds. The two pound surcharge after 10 only applies to one pub in central London though other pubs have similar (in my local a pint of Guiness goes up by 50p at 7pm)
The Dogstar did something similar in Brixton
 
I was out the other week in central London on a Friday and was astonished at how dead it was and then how tricky it was to get a pint past 11pm. Like had to try a few places - most of them already empty and wiping down tables before begrudgingly being sold 2 pints for £15.
 
Cheapest pub I ever went to was in Bristol. A friend was the landlord, and the place had just experienced a small fire. Not enough to damage the building, but enough to cover everything in soot and smoke so that the entire stock was condemned. Not wanting to waste anything, one night we sat in there by ourselves drinking the condemned stock in the dark surrounded by soot blackened fixtures and fittings. A surprisingly atmospheric experience.
 
Cheapest pub I ever went to was in Bristol. A friend was the landlord, and the place had just experienced a small fire. Not enough to damage the building, but enough to cover everything in soot and smoke so that the entire stock was condemned. Not wanting to waste anything, one night we sat in there by ourselves drinking the condemned stock in the dark surrounded by soot blackened fixtures and fittings. A surprisingly atmospheric experience.
cheapest pub i ever went to was a squatted one on leman street, down from aldgate east station. the squatters found it amply supplied and disbursed the drinks without charge
 
if they called it a happy hour discount ending at 10, that would amount the same thing but not framed in a way to piss off their customers.
it's insulting in a way. that some management wonk thinks they've come in with brand new ideas and completely ignored how many years of history.
 
if they called it a happy hour discount ending at 10, that would amount the same thing but not framed in a way to piss off their customers.
it's insulting in a way. that some management wonk thinks they've come in with brand new ideas and completely ignored how many years of history.
I always remember a sign a saw saying drinks half price Sun to Wed, or a better way of putting it, twice the price Thur to Sat.
 
I was out the other week in central London on a Friday and was astonished at how dead it was and then how tricky it was to get a pint past 11pm. Like had to try a few places - most of them already empty and wiping down tables before begrudgingly being sold 2 pints for £15.
I was out in Soho on a Tuesday night a few weeks ago, and it was rammed, several bars I couldn't get into.
 
I was out in Soho on a Tuesday night a few weeks ago, and it was rammed, several bars I couldn't get into.
The - admittedly fairly awful - Montagu Pyke was mega rammed and it felt quite odd to be sat on the site of a stage that I'd played many times before.

We adjourned to the Blue Posts on Berwick which is a fabulous, old school boozer that even had an unexpected live band upstairs.
 
so what would the cost be , on average, for 16 oz
of beer at 2201?
Away from London a pint will be between £4 and £6. But a pint here is 20 imperial fluid oz. (but we don't really use fluid oz here, apart from pints and gallons (also bigger than yours) we are metric all the way). So a UK pint is 1.2 Us pints and costs (outside London) between $5.15 and $7.72. remember that that is inclusive of all tax because we always express prices with all taxes and, if you are just drinking, we don't tip in pubs (food in pubs is different).

At this point I would traditionally make the obligatory comment about your beer being weak tasteless shit, but recently some of your craft breweries have got quite good.
 
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Away from London a pint will be between £4 and £6. But a pint here is 20 imperial fluid oz. (but we don't really use fluid oz here, apart from pints and gallons (also bigger than yours) we are metric all the way). So a UK pint is 1.2 Us pints and costs (outside London) between $5.15 and $7.72. remember that that is inclusive of all tax because we always express prices with all taxes and, if you are just drinking we don't tip in pubs (food in pubs is different).

At this point I would traditionally make the obligatory comment about your beer being weak tasteless shit, but recently some of your craft breweries have got quite good.
I couldn't describe the US beer situation any better. I made the decision that it just wasn't worth it...
 
Away from London a pint will be between £4 and £6. But a pint here is 20 imperial fluid oz. (but we don't really use fluid oz here, apart from pints and gallons (also bigger than yours) we are metric all the way). So a UK pint is 1.2 Us pints and costs (outside London) between $5.15 and $7.72. remember that that is inclusive of all tax because we always express prices with all taxes and, if you are just drinking, we don't tip in pubs (food in pubs is different).

At this point I would traditionally make the obligatory comment about your beer being weak tasteless shit, but recently some of your craft breweries have got quite good.
For Londoners, I'd recommend the Goodness in Wood Green. Only £6 per pint of their Sunshine lager!
 
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