olympic font

[wayward bob]

where THE FUCK did they manage to find a font uglier and more moronic than comic sans?

does it have a name? a designer? i feel a lifetime's naming&shaming coming on...

 

[Belushi]

All the branding for the olympics is hideous.

Who the fuck decided those weird cyclops things would make great mascots?!

 

[wayward bob]

it's all screwed to fuck utterly to fuck

 

[Dusty Bint]

The font is called 2012 headline and the designer is Gareth Hague of Alias, should you want someone to blame.

 

[wayward bob]

gareth hague. ohhhh gareth, gareth hague

thank you, he deserves an entry in every typography textbook to be published from now on.

 

[wayward bob]

is he responsible for the blowjob logo too?

 

[Dusty Bint]

That was Wolff Olins, so presumably a junior intern was ordered to do a dozen graffiti-ish things and LOCOG chose the most gruesome.

 

[sheothebudworths]

The font is called 2012 headline and the designer is Gareth Hague of Alias, should you want someone to blame.

WAYHEYYYYYY!!!!


(I don't notice poor font, tbh but I'm well impressed at such a specific answer )

 

[wayward bob]

gareth hague and wolff olins.

i will plague you for the rest of your lives

 

[Greebo]

gareth hague and wolff olins.

i will plague you for the rest of your lives

Would you like a dartboard for their names and mugshots?

 

[sheothebudworths]

Would you like a dartboard for their names and mugshots?

Comic sans dartboard, OR WORSE!

 

[wayward bob]

Would you like a dartboard for their names and mugshots?

archery target for pref, ta

 

[sheothebudworths]

MAKE IT, bob

 

[wayward bob]

fuck off you make it and send it me ta

 

[sheothebudworths]

I don't know HOW

 

[sheothebudworths]

Shall I TRY, anyway?

 

[Dusty Bint]

I'll ask Gareth.

 

[wayward bob]

NO commitment to smearing the careers of piss-poor designers sheo *shakes head sadly* none at all

is that the olympic spirit?

 

[wayward bob]

I'll ask Gareth.

can you tell him his font sucks while you're at it? ta

 

[sheothebudworths]

NO commitment to smearing the careers of piss-poor designers sheo *shakes head sadly* none at all

is that the olympic spirit?

I'm leaping over hurdles, as we speak.....all round the house....if that makes any difference! *trips*

 

[teuchter]

It's not a font. It's a TYPEFACE.

 

[Crispy]

"Oh shit! We can't do angular Os!"
"Pffft. Just make them circles."

 

[gabi]

I like it

I think all the branding has come together surprisingly well actually

 

[teuchter]

The O is special cos it stands for Olympics.

Also it is one of these

 

[wayward bob]

I like it

I think all the branding has come together surprisingly well actually

this tells us all we need to know about your design sense

 

[wayward bob]

looks like the bastard lovechild of comic sans and this dodgy "greek" font

 

[gabi]

It's worth pointing out that accessibility issues were probably fairly near the top of the agenda when designing it. Say what you like Comic Sans, but dyslexics love it.

 

[fractionMan]

I doubt accessibility crossed their minds. That font is nowhere near as readable as comic sans.

 

[wayward bob]

did you hear about the higgs boson presentation they did in comic sans?

and yeah i get the accessibility thing which is cool, but surely it's possible to design something that is not only legible but also NOT butt-ugly? it hurts my eyes

 

[fractionMan]

If that's an accessible font I'll eat comic sans for lunch