Jaguar's gammon-rattling rebrand and the new Type 00
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Silas Loom
Man with glasses
It’s been very smart, cost-effective and cunning marketing for a luxury brand. I appreciate that sort of thing. I’m pleased and surprised that you do too.
planetgeli
There's no future in England's dreaming
Decent, colourful ads.
The car is revolting.
The car is revolting.
Silas Loom
Man with glasses
As far as the car goes, I don’t like the interior one little bit. I bought an I-Pace in 2019, partly because it was the only mid-to-premium EV to have proper knobs and stalks and buttons and dials rather than a tablet stuck to the dashboard. It felt like a proper car but it drove like a rocket from the future. This new one has a silly steering wheel and no controls which offer haptic feedback, so I’m out.
Silas Loom
Man with glasses
Never had a moment’s trouble with ours.
editor
hiraethified
I've always enjoyed seeing genius marketing at play, and this was brilliantly played,.
Silas Loom
Man with glasses
Also brilliantly played: Farage, Giles Coren and every other fulminator loathed by aspirational millennials.
Griff
Feeding the foxes
Meh!
The outcry about the advert was so over the top it was embarrassing really.
The car they've shown is nothing more than a concept, the car that comes out will almost certainly not be anywhere near this looks wise, it may have some of the features but not many.
I've had three Jags in the past, two I've loved, one not so much so.
But all the internet screaming posts about people now not buying Jaguars and the heritage being finished is laughable.
Hopefully this will have an effect on F-Type prices, so I can get one.
The outcry about the advert was so over the top it was embarrassing really.
The car they've shown is nothing more than a concept, the car that comes out will almost certainly not be anywhere near this looks wise, it may have some of the features but not many.
I've had three Jags in the past, two I've loved, one not so much so.
But all the internet screaming posts about people now not buying Jaguars and the heritage being finished is laughable.
Hopefully this will have an effect on F-Type prices, so I can get one.
skyscraper101
0891 50 50 50
I love that their ad slogan says 'copy nothing' but the first person you see has an exact copy of the Maurice Moss haircut from the IT Crowd.
planetgeli
There's no future in England's dreaming
I pay little to no attention to the Corens of this world but how is having a famous dad and then mocking the death of a young journalist who once said you had a famous dad 'genius marketing'?
What am I missing here?
Silas Loom
Man with glasses
Coren is widely disliked for all the reasons you state, plus more. Jaguar signed him up as a brand ambassador a decade ago, then ditched him and ensured he was shipped a duff I-Pace, so he has been slagging off the brand and the cars in the Times, every chance he gets. His fury at the Type 00 was splenetic in the extreme.
This is exactly what Jaguar had planned for, because they are marketing this car to the bulge cohort of people aged 30-46 who have accidentally become quite rich but try to persuade themselves that they are still good people because they loathe the elderly and entitled likes of Coren and Farage.
Getting the forces of gammon to take up huge amounts of media space slagging off your new car - and so, driving traffic to the launch video - looks like genius marketing to me. They couldn’t have done better if they had persuaded Putin to ban it for being too pink.
planetgeli
There's no future in England's dreaming
Ok I didn't know this. This bit in particular
is funny.
I think I read your original post not as it was intended.
MickiQ
In My Defence I was left Unsupervised
That is a very low bar the Cybertruck is the ugliest thing on wheels. It looks like it has been assembled out of sheets of old tin cans.
skyscraper101
0891 50 50 50
I don't really understand why anyone would drive around any anything as show off as these vehicles. They just make you look like some sort of twat. If I had the kind of dough to be able to afford something like this, there's no way I'd draw any attention to myself by getting a cybertruck or some pink luxury car. They look tasteless AF.
pogofish
Testicle Hairstyle
I somehow doubt that front end will meet current collision/impact safety specs. Looks about as bad as a 1990s SUV to my eyes!
DownwardDog
Riding a Brompton with a power meter.
That's not the production car which will be a four door GT. Basically a Temu Taycan.
I can see what Jaguar are trying to do because what else can they do? Their traditional market is figuratively and literally dead.
I can see what Jaguar are trying to do because what else can they do? Their traditional market is figuratively and literally dead.
krtek a houby
Kick me again Jesus
Advert reminds me of some 80s videos.
gosub
~#
Square streeing wheel? You can get an allegro for less money
A380
How do I change this 'custom title' thing then?
Jags are cool. They shouldn't be but they are.
I've owned one, a stop gap brought for less than four new tyres would cost for my current main car. It was the worst modern Jag, the stupid 4wd mondeo one, and was an absolute piece of shit.
And yet: when it drove it was the most planted, nicest handling car, I have owned and one of the nicest I have driven.
I don't think I'll ever own another jag - unless I get six numbers and an E type. But Jags are cool.
I've owned one, a stop gap brought for less than four new tyres would cost for my current main car. It was the worst modern Jag, the stupid 4wd mondeo one, and was an absolute piece of shit.
And yet: when it drove it was the most planted, nicest handling car, I have owned and one of the nicest I have driven.
I don't think I'll ever own another jag - unless I get six numbers and an E type. But Jags are cool.
DownwardDog
Riding a Brompton with a power meter.
I dailyed an XK8 Convertible for over a year. It was nice when it worked, which wasn't that often. I would have a 1st gen manual V6 F-Type convertible if it were astoundingly cheap.
krtek a houby
Kick me again Jesus
Saw a Jag once, in 1989
A380
How do I change this 'custom title' thing then?
Has the space got a built in tray for catching oil leaks?
