Jaguar's gammon-rattling rebrand and the new Type 00

[Spymaster]

Brilliant advertising campaign which has been anticipated in the motoring and advertising worlds for some time.

Non-car people don't get the idea of concept cars or appreciate that this is not a vehicle that will ever be made. It's entire being is nebulous. It only exists on paper and in cyberspace to get people talking about Jaguar.

At first blush it seems to have worked fantastically well, with people who hated the brand before now singing its praises without giving a second thought to the irony of appropriating uber-wokeism to reinvigorate the fortunes of the same luxury car manufacturer that makes Range Rovers!

It's definitely genius marketing but not sure if JLR's decision to rebrand the marque this way is a good or bad idea. Time will tell but it's certainly bold as fuck.

It's like going all-in at the casino, knowing you won't have a house to go home to if you get it wrong.

 

[A380]

Brilliant advertising campaign which has been anticipated in the motoring and advertising worlds for some time.

Non-car people don't get the idea of concept cars or appreciate that this is not a vehicle that will ever be made. It's entire being is nebulous. It only exists on paper and in cyberspace to get people talking about Jaguar.

At first blush it seems to have worked fantastically well, with people who hated the brand before now singing its praises without giving a second thought to the irony of appropriating uber-wokeism to reinvigorate the fortunes of the same luxury car manufacturer that makes Range Rovers!

It's definitely genius marketing but not sure if JLR's decision to rebrand the marque this way is a good or bad idea. Time will tell but it's certainly bold as fuck.

It's like going all-in at the casino, knowing you won't have a house to go home to if you get it wrong.

It's not quite like that, if they fuck it up firstly the government will chuck a load of money at you (although nowhere near as much as the French, Germans or Italians chuck at their car companies) and if that doesn't work you can flog the Jaguar name to the Chinese and take a couple of million personally whilst leaving the debts to the pension scheme members and local authority your factory is in. Its like going all in at the casino knowing your spouse will come and bail you out if you over play your hand.

 

[weltweit]

When I was a youth, a friend who was a chef had a V12 XJS which he loved. It used to be very expensive when things went wrong with it (which seemed quite often). Later, when I was perhaps 25 I drove a large engined XJ (?) around Cardiff. It would waft along on hardly any throttle, quite impressive it was.

I wouldn't dream of owning a Jag, nice things and all but I would expect it to get keyed when I parked it.

 

[Spymaster]

I wouldn't dream of owning a Jag, nice things and all but I would expect it to get keyed when I parked it.

I've had 3 and have one now.

Never had one keyed.

 

[weltweit]

I've had 3 and have one now.

Never had one keyed.

I had a 2.0L Vauxhall Cavalier keyed .. just seems to be if you are unlucky where you park.

 

[weltweit]

I was at Le Mans when Jaguar won ..

Quite a day that was ..

 

[weltweit]

 

[Orang Utan]

It’s the sort of car I’d choose to drive in GTA V but crash immediately speeding round a hairpin to get to Franklin’s bachelor pad.
I like the colour.
It’s a car though.
Hard to get excited about something I’ll never use nor want to.

 

[dessiato]

I'm interested to see what will actually come out. Then, if it's affordable, and I doubt it will be, I'll consider buying.

I'll probably need to win the lottery though.

 

[dessiato]

View attachment 454363

I got to sit on one at Goodwood the year they won. Still had all the squashed bugs and road dirt on it.