editor
hiraethified
My deepest sympathies go out to friends in Hastings.
http://theculturetrip.com/europe/un...ditch-of-sussex-and-the-uk-s-new-art-hotspot/The act of ‘shoreditchification’ is becoming increasingly recognised in the British vernacular, especially inside the perimeters of the capital, and in popular media. The idea of ‘shoreditchifying’ implies erring towards the trendy, the carefully carefree, and hipster. Journalists are foaming at the mouth when they see how many boroughs and districts of the capital are undergoing this change to an established norm of coolness, and it appears that outside of the M25, this phenomenon is also spreading its wings.
However, this is not to say that ‘shoreditchification’ is an intrinsically bad thing. Before the era in which the idea was met with a derisive and derogatory sigh from art purists and music fiends, the concept of something alternative, buzzing, creative and inspirational was what defined Shoreditch. This is what we’re beginning to see in Hastings, which is not the first British town normally associated with avant-garde trendsetters. However, the historical Sussex Town is running to catch up with London, or as a first step, with its nearby rival in the trend stakes: Brighton.