Precisely. It's divisive. Some people like champagne and cheese, and feel positive about the changes (not me, I hasten to add). Others are angry about rising rents and see no hope for old-skool storeholders. Others feel a mixture of all these things, and others don't give a shit.
It's only when everyone is united on one issue -(eg in the case of fighting supermarket chains in high streets in places like Hebden Bridge, for example) such a campaign can succeed. Which is why I think focussing any protest about the changing market area on C&F was misguided.
People are far more likely to unite for one thing they want to save - our historic, diverse market area. The same way people will unite to save the high st from the chains.
Focussing on this one shop was a distraction from the real issues and actually potentially damaging to any coherent campaign which could develop.