Since the re-privatisation of East Coast it's definitely harder to get hold of the cheapest advance singles, I used to have no problem getting the £13 Leeds-London tickets if I did it quite a few weeks in advance. Even the next price up (£22) are scarce for Sunday nights. The thieving cunts haven't put prices up (so no-one can accuse them of this), they've just made less of the cheap tickets available, which amounts to the same thing. Fuck the tory scum that did this. Fuck them with something big, hot and spiky.
I'm not travelling by train as much as I used to so haven't noticed this, but the rewards scheme has been replaced with Nectar, which isn't nearly as good. Since Hull-London is still the main long-distance journey I do, I've closed my East Coast account and am booking through Hull Trains instead.