iPhone sales were below tabloid guesstimates of 100,000 (The Sun & The Guardian) and 70,000 (The Mirror) - Peter Erskine, CEO of UK operator O2 said the number was in the "tens of thousands"...
...That's probably not what O2 was thinking when it hired 1,400 extra staff ahead of the launch to cope with "unprecedented" demand. Apple's retail partners even shut up shop ahead of the launch on Friday afternoon to prepare for the crush.
So how well did the iPhone really do at the weekend?
Carphone Warehouse, with over 1,000 stores in the UK, did most of the heavy lifting. O2 has 300 high street shops here and Apple just 12. A channel source tells us that Carphone took stock of 50,000 but only shifted around 11,000.
In the much larger German market, T-Mobile shifted about 10,000 iPhones. So Erskine's "tens of thousands" claim is defensible. Just. But the Europeans appear to be far more circumspect about the wonderphone than Americans. Apple says it sold one million iPhones in the first 74 days in the US.
http://www.theregister.co.uk/2007/11/13/iphone_aftermath_some_numbers/