Apple iPad and related items

[Sunray]

I'm looking forward to the v4 of the Phone firmware much more than the tablet.

The tablet I don't own and probably never will unless they can make a very impressive, compelling case for it tonight and I can't see how that would happen.

 

[tarannau]

I've worked with a goodly number of Apple marketeers on various tie-ups and promotions over the years

They're disturbingly ordinary.


Damn their agency and their secretive corporate culture giving them such an advantage.

 

[Badgers]

They're disturbingly ordinary.

Did you touch any of them?

 

[Badgers]

I'm looking forward to the v4 of the Phone firmware

v5 pisses on it you fucking luddite

 

[magneze]

Maybe they're multi-touch - that's the secret.

 

[ChrisFilter]

Why is Filter writing like Revol68 after he found the Ladybird book of marketing btw?

Another weak come back, old bean. Step it up

 

[ChrisFilter]

To be fair, Apple don't really control the hype. They announce a product launch and give few hints. Mass hysteria and contagious media pant wetting then occurs.

I'm sure Apple aren't too fussed about the effect of their secrecy and past record, but they're not really in control of the circus that ensues.

Oh the naivety

 

[tarannau]

Their protective aura stopped me, as did the halo shields.

TBH they're just another department. The difference is that they're representing a company with such clear focus and consistency from the leadership downwards. The marketing culture and focus on the detail is engrained throughout the whole company, ruthlessly so if anything.

It's an enviable position to be in for most I reckon. Witness the clarity of their product releases and matrix compared to the confused web of MS releases.

 

[skyscraper101]

People scrapping on here about a product that hasn't been announced yet is even better that the product itself.

 

[magneze]

They have far fewer product lines too, which probably makes it easier too and only serves to heighten the excitement.

 

[Kanda]

Interesting article about security at Apple http://www.nytimes.com/2009/06/23/technology/23apple.html

Work spaces are typically monitored by security cameras, this employee said. Some Apple workers in the most critical product-testing rooms must cover up devices with black cloaks when they are working on them, and turn on a red warning light when devices are unmasked so that everyone knows to be extra-careful, he said.

Apple employees are often just as surprised about new products as everyone else.

(Reposted from early this morning.)

 

[tarannau]

I'm naive Filter? I'm not the one writing schoolboy level marketing guff with an indefensibly arbitrary use of 'lifestyle products' that doesn't hold water. Nor do I believe that one Cupertino company controls the world's media through hugely sophisticated micromanagement. They know the value of secrecy, but it's their track record that gets the media coming back again and again.

 

[grit]

I've worked with a goodly number of Apple marketeers on various tie-ups and promotions over the years

They're disturbingly ordinary.


Damn their agency and their secretive corporate culture giving them such an advantage.

Vast majority of Apple's marketing drones will just be carrying out the orders of the planners (who are very clever people).

 

[ChrisFilter]

I'm naive Filter? I'm not the one writing schoolboy level marketing guff with an indefensibly arbitrary use of 'lifestyle products' that doesn't hold water. Nor do I believe that one Cupertino company controls the world's media through hugely sophisticated micromanagement. They know the value of secrecy, but it's their track record that gets the media coming back again and again.

Blah, blah, blah

(I note you don't object to any of my basic answer to magneze's question - it didn't need to be any more insightful than that)

(And I don't recall suggesting that Apple control any of the media :confused)

 

[gabi]

This thread will surely result in several bans once we've all wiped ourselves down at about 6.30...

Anyway, disappointingly it sounds like its gonna run iPhone OS... altho i think Apple's marketing people have been spending their time just spreading misinformation so that could be bollocks too.

 

[elbows]

with the added similarity that everyone knew it would be an ipod touch, with extras

Thats not what happened, because the iphone was announced & came out in the USA quite a while before the ipod touch was announced.

 

[electroplated]

Personally I'm hoping that they refresh the all Macbook Pro models and the iphone OS much more than announce a tablet device that I would actually want in addition to my laptop and ipod, but I've heard rumours the MBP refresh isn't going to be part of this event...

 

[tarannau]

Blimey. I didn't think anyone could take that 'answer' seriously, let alone object. It's a bit of oversimplified school-grade marketing gibberish that doesn't hold water.

I can pick apart if you like - technology branding and mac user profiling used to be my baby after all - but I suspect it may deserve another thread to avoid a derail. Needless to say, whilst there's a hint of truth there, there's a whole load more guff and nonsense.

 

[teuchter]

I'm kind of surprised no-one has yet brought up the issue of Apple's insensitivity in making this release on Holocaust Memorial Day.

 

[Kanda]

I'm kind of surprised no-one has yet brought up the issue of Apple's insensitivity in making this release on Holocaust Memorial Day.

 

[Crispy]

oh yeah sorry stupid moment

 

[teuchter]

http://www.hmd.org.uk/about/

 

[elbows]

I'm kind of surprised no-one has yet brought up the issue of Apple's insensitivity in making this release on Holocaust Memorial Day.

I dont think that will be an issue unless they go with the slogan 'iPad will set you free'.

 

[Kanda]

http://www.hmd.org.uk/about/

Yes, I know what it is. Don't see why it should affect a product launch.

Not even a Bank Holiday ffs!

 

[skyscraper101]

I'd also much prefer an updated iPhone - maybe a 1Tb model to house my record collection and some hi def movies and photos on. 32Gb is pretty shit really.

 

[strung out]

iPad macht frei

 

[pinkmonkey]

'iPad will set you free'.

<puts on rollerskates, grabs dog lead> Anyone got any balloons they don't need?

 

[ChrisFilter]

Blimey. I didn't think anyone could take that 'answer' seriously, let alone object. It's a bit of oversimplified school-grade marketing gibberish that doesn't hold water.

I can pick apart if you like - technology branding and mac user profiling used to be my baby after all - but I suspect it may deserve another thread to avoid a derail. Needless to say, whilst there's a hint of truth there, there's a whole load more guff and nonsense.

What did you expect from a quick response on a bulletin board?

It was a two-pronged point. Buyer's remorse/damage to lifestyle choice by association. How those two basic points could contain both truth and a 'whole load more guff and nonsense' I don't know. Surely they're either wrong or right?

Flap, flap, flap!

 

[Pie 1]

Apple 'iSlate'

I'm kind of surprised no-one has yet brought up the issue of Apple's insensitivity in making this release on Holocaust Memorial Day.

Hopefully you're a just a good deadpan comic. Otherwise you are a very, very odd person.
My instinct is plumping for the latter tbh.

 

[tarannau]

It doesn't even work as a two pronged point though. Start a thread on it and we can discuss if you like.

It doesn't hold water. It's just a smartarse generalisation that makes a weird point of highlighting Apple as a lifestyle brand devoid of other brand qualities, with some weak buyer remorse guff tacked on. Oh and combined with some sneery guesswork into buyer motivation, extrapolated out to Apple as suppoed fact. As I say, feel free to start off another thread elsewhere