If lots of people did this, then smart businesses would start thinking about putting some sort of formal mechanism in place whereby the canceller receives a kickback if the hotel manages to re-/double-book the room.
When I started in travel the hotels claimed to only charge the no-show if they couldn't re-sell the room. Then they realised they could just get away with charging regardless and so now always do, unless there is a major reason such as weather stopping folk from travelling, and even then, as in this case they can still be fuckers.
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