Meltingpot
Living in our pools we soon forget about the sea
ok I got laughed at at school for having a watch that was only waterproof to 10 metres, whereas 25 was considered pathetic, 50 metres barely acceptable and 100+ required to be anywhere near cool.
But mostly it's because all the watch adverts I've seen are just about flogging over-engineered fluff to people who use private banking. I wonder what the average markup is. I'm all for having an accurate time piece if that's what you need, but don't kid me that it's worth paying silly prices for one.That can't be justified unless you succumb to marketing twaddle about extreme usage, sentimentality or what not.
Basically if you spend more than about £200 on a watch it's jewellery unless you need something extremely specialised (such as working in an highly magnetised environment, when you might want something like a Milgauss).
The Swiss watch industry had to reinvent itself in the 1980's because thanks to quartz movements, Seiko and other Japanese watch companies produced watches which were more accurate than theirs at prices most people could afford, so they did two things; produced cheap watches for the fashion market (Swatches) and high-end watches for the "aspirational" market (Patek Philippe, Breguet, Audemars Piguet, Blancpain etc.).
Rolexes were always expensive but they used to be cheaper in relative terms than they are now.