I don't think you understand what branding is. The iPhone's shape and icon design are as much a part of Apple's branding as the iconic silhouetted dancers for the iPods, the white headphones and the logo itself.
Here. Read and learn:
Not sure why that's relevant.Even so its shape and icon layout have been nicked by Asian copycats producing phones that look very similar to iPhones.
Actors paid to line up for iPhone launch in Poland
WARSAW (Reuters) - When Apple Inc rolled out its iPhone in the United States, some fans paid big money to be among the first to get their hands on the device. In Poland, people are getting paid to line up.
"We have these fake queues at front of 20 stores around the country to drum up interest in the iPhone," a spokesman said.
As part of a marketing campaign ahead of the iPhone's Friday launch in Poland, the country's largest mobile operator Orange is paying dozens of actors to stand in queues.
Apple sold about one million of the new iPhone models in the United States around the July launch weekend, but buyers in Poland may be reluctant to pay hefty monthly charges.
There were no queues at T-Mobile's Era stores, which will also due to launch the iPhone on Friday.
http://www.reuters.com/article/tech...20080821?feedType=RSS&feedName=technologyNews
"We have these fake queues at front of 20 stores around the country to drum up interest in the iPhone," a spokesman said.
Makes you wonder how many people in the US/UK iQueues were fakes too.And they admit to this. Jesus.
Now if someone asks me what's sadder than standing in line for a stinkin' phone, I can say with confidence: paying actors to stand in line for a stinkin' phone.
Makes you wonder how many people in the US/UK iQueues were fakes too.
I wouldn't be surprised if Apple had paid for people to sit in their UK/US queues.Doubt O2 would fund that. Orange however.. sad idiots lol
Frankly, I think Apple's PR is more subtle. I don't recall any launch parties, celeb iPhone freebies or such.I wouldn't be surprised if Apple had paid for people to sit in their UK/US queues.
I'm not so sure and still have my suspicions.Frankly, I think Apple's PR is more subtle. I don't recall any launch parties, celeb iPhone freebies or such.
I wouldn't be surprised if Apple had paid for people to sit in their UK/US queues.
Err, those queues were there because there wasn't enough food to go around.Those queues outside food shops in the Soviet Union were started by the Kremlin to keep the comrades interested in vodka and potatoes
Shouldn't that be: massive, relentless hype + massively hyped launch time + failure (accidental or intentional) to meet demand = press generating iQueue.There were plenty of people who couldn't get one for love nor money on launch day, ask Marius.
Shortage -> queue. Like you said.
For the first launch, yes. There was many cases of massive queues failing to materialise. It was well documented at the time.And that non-existent queue?
So are you saying that the hype does or doesn't work?
First iPhone hyped but didn't sell, 2nd iPhone was hyped but did sell.
And that non-existent queue? - http://www.macworld.co.uk/ipod-itunes/news/index.cfm?RSS&NewsID=19623
Or was it because Apple paid people to stand in line this time? Yeah, that'd be it.