FIRSTHOMECOACH: THE FIRST-TIME BUYER COACHING PLATFORM
NOW IN BETA
Human-focussed digital platform will offer Generation Y desperately needed support and guidance
An all-in-one-place, personalised digital platform that guides first-time property buyers through the entire home-buying process has Beta launched.
FirstHomeCoach - the brainchild of Ben Leonard, former HSBC Head of Financial Institutions, and Paul Carse, the former CTO of the Racing Post -
offers bespoke guidance for prospective homeowners, many of whom lack knowledge of the house buying process, have a poor credit rating or
struggle to save up a deposit.
At the heart of the platform, which is available online and soon to launch on app stores, is a human focus: offering digital coaching, via an online
knowledge base and functional check-list, to individual users - including those most left behind by society and the property market - so that they can
fulfil arguably one of life’s most important goals.
Specifically, it will coach users on:
- Deposit saving
- Credit scores
- Mortgages & Insurance
- House hunting
- Solicitors
One of the platform’s unique benefits is how it helps people use their data
to help themselves. The plans for FirstHomeCoach landed the team a spot
as one of six winners of HM Treasury’s Rent Recognition Challenge earlier
this year, with the Treasury providing £100,000 of funding to help develop
the platform as a result.
The business philosophy is one of collaboration, working hand-in-hand with
leading mortgage brokers, insurance providers and legal firms to offer
people an integrated marketplace of trusted and transparent products and
services that will assist users every step of the way to buying a property
FirstHomeCoach is launching as home ownership rates in the UK
continue to fall, with the average first-time buyer now 30 years
old. According to a recent study by the Institute for Fiscal Studies, the
chances of owning a home in the UK have more than halved over the past
20 years. More needs to be done to reverse this trend.
Ben Leonard, CEO of FirstHomeCoach, said:
“Everything we do stems from a desire to do things better for
people; empowering them with the keys to unlock their own data and play
life, better. Many young people do not believe that getting onto the ladder
and buying their first home is an achievable goal which creates real social
inequality. FirstHomeCoach’s purpose is to give anyone who wants to put
down roots and call a place home, hope, that this can become a reality for
them.”
www.firsthomecoach.co.uk