Everybody says that they renovate these arches and put Pret, Wagamama and Pizza Express in them for the wealthy professionals that move in increasing numbers to Brixton. I am a wealthy professional and I will not set a single foot in any of these food chains. Not out of ideology but simply because the local independent restaurants and shops provide way better quality at a better price for pretty much every type of cuisine or produce. Why would I overpay for inferior quality? I'm not a bloody food chain charity. I really don't know who is supposed togo there.
Wrote the following letter to Lambeth council and Network rail to make it clear that they should not count on the likes of me to make their badly thought out business plans work.
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Dear Gentlemen,
Your hopes of attracting businesses able to pay massively increased rents probably rest on wealthy professionals like me who have flocked in increasing numbers to Brixton. I work in the City, earn a 6 digit salary and can easily afford to buy my Earl Grey tea in Fortnum and Mason. But let me be clear: I am totally against your plans and all my friends and neighbours of similar socio-economic background are so too. Let me explain you why.
Despite that I'm only here since 2 years I know my area well. I know that I can get a Pizza in Market Row that is far superior to anything that a chain like Pizza Express could offer - and at a lower price. I know that I get an excellent Cafe Latte and housemade bakery in an Italian cafe in Atlantic road which is in quality way beyond what Pret and Starbucks have to offer - and it's cheaper. The same is true for Japanese food, South American food (I haven't been to recently opened Wahaca a single time yet and don't know any local person who was) and pretty much any type of cuisine, produce and service. The chains who may be willing to pay the increased rents simply can't compete in price/ quality against the local businesses. And if I have the choice of overpaying for inferior food or stashing away some money into my personal pension then I will go for the latter.
The chains make sense in places with a lot of people in transit or from outside who don't know good local places and therefore like to rely on the chains' promise of consistent quality. Consquently there is some space for chains around Brixton tube station where a lot of outsiders transit (which is probably the reason why Starbucks next to the tube entry is doing quite well). But Atlantic Road is no such comparable transit place. Without us wealthy locals these businesses won't do well there and believe me - we have ZERO interest in them because they have nothing of value to offer us.
Brixton is today also a commercial centre for the Afro-Carribean community which adds so much to the buzz and variety of the place and is one of the many reasons I moved here. This will be destroyed in the process and won't be replaced by anything new. Nobody will come to Brixton for the chains. If I want to go to an H&M I would go to Oxford street where I get the bigger and better versions of these chains. If I want hip overpriced clothes I will go to Shoreditch where I will find plenty of these. None of these will succeed here.
As a result, Network Rail can expect fast changing tenancies of unsuccessful businesses. Lambeth Council can expect a decrease in economic activity in Brixton since existing functioning businesses will be replaced with disfunctional ones. And I myself will have to bear the disappearance of highly appreciated businesses such as Continental Delicatessen replaced with shops that can't offer me anything I could not get better and cheaper and therefore have no use for me.
So in the name of local wealthy professionals I urge you to reconsider your plans as they will not work commercially and will destroy the unique and lively community which was one of the main reasons I moved here in the first place.
Best regards,
A higher rate tax payer