quimcunx
imprimeo, lamino, distribuo
So, one moral of this story might be...don't imagine or write about people that shop at Iceland as if they are mind/resource dumbingly POOR, as if you suspect that some people don't have the cash or creativity to shop elsewhere too; attack/write about the issues/context that promotes that...
Or, join urban, read, talk and maybe bring a more interesting slant to your writing.