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Hefty Premier Inn hotel coming to central Brixton

Where will the entrance be? Can't work it out.
Where the front door of Joy used to be. Outlined in green here:

newhotelentrance-jpg.47761


(The red bit remains with the POW)
 
I went past the entrance a few days ago and caught a glimpse of what looked like - eek! - McDonalds-style 'edgy' graffiti art by the entrance but I'm not sure if it was freshly applied or just something left over from when it was squatted. I'm not sure if I could handle an edgy hotel opposite an edgy fast food store in Brixton. Too much urban vibrancy!

Mind you, if this carries on, it's time to invest in stocks of spray paint.
 
if it's opening in 3 weeks there's a ton of work to do :hmm:

Just tried to find a room , first available in September. cheapeast was £64 on a sunday night rising to £100+ on saturdays.
 
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You have summed up the cheap vulgarity of the design admirably.

Any idea what is happening to the out-building belonging to the Prince?

Seemed to be work going on in there recently. I think back in the late 1970s early 1980s when I first moved to Brixton that small building was used both as a record shop then a mini cab office (or vice versa).

Maybe originally it was the off-license for the pub (when only pubs were allowed off-sales of alcohol - up to 1970 or so) .
 
It's naff because Premier Inn, choosing something to represent Brixton, have simply chosen something that tourists might have heard of / connect with, rather than something that actually represents or says anything meaningful about hat Brixton is or has been.
 
It's naff because Premier Inn, choosing something to represent Brixton, have simply chosen something that tourists might have heard of / connect with, rather than something that actually represents or says anything meaningful about hat Brixton is or has been.
"Something for tourists chooses something that will connect with tourists".

Blimey.
 
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