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Googles Nexus 7 tablet discussion, reviews

Acer 7" tablet with 8gb storage but an SD slot. Seems a bit weak compared to the Nexus.

www.theverge.com/2012/10/18/3520294/acer-iconia-tab-a110-price-date-official
For so long as Google are selling at cost, that's kinda likely to be the norm. Isn't it?

Not much point trying to compete with similarly-specced tablets at a similar price on the same OS, if you're hoping to get any profit out of it. Unless google are doing something wrong, and / or I'm missing something?
 
They're not selling them at cost.
Google And Asus's Tidy Profit On Nexus 7 Necessitates An iPad Mini
However, a new analysis by iSuppli suggests that Google and Asus may be making a nice profit on each unit of the Nexus 7, as the total bill of materials or the gross cost adds up to just around $150 for the Nexus 7. The $199 Nexus 7 8 GB variant costs exactly $151.75 to build while the $249 Nexus 7 16 GB variant costs $159.25. This implies gross margins of nearly 25% to 35% for the device, which are closer to what Apple makes on each iPad.
http://www.forbes.com/sites/greatsp...-profit-on-nexus-7-necessitates-an-ipad-mini/
 
If Google and Asus do a new model every year to 18 months I'll probably upgrade each time seeing as they're so cheap. I loved my iPad but because it cost so much at the time I found it difficult to upgrade to the later models. Can't say if that was intentional planning on Google's behalf but it is going to push unit costs down if others feel like I do.

I was actually toying with the idea of buying a second Nexus to use as a media player and internet radio in the kitchen but it seemed a bit extravagant and lazy.
 

Thats somewhat misleading.

Here is the report that article was based on:

http://www.isuppli.com/Teardowns/Ne...exus-7-Carries-$157-BOM-Teardown-Reveals.aspx

When additional costs are considered, IHS estimates that Google will at least break even on sales of the 8GByte model, priced at $199—and will make a modest profit on the 16Gbyte version, which is priced at $249.
 
I was going on the basis of this, linked to in Badgers' link (which states it's being sold at cost):

Asus' Chairman Jonney Shih and Google's head of Android Andy Rubin have revealed that the Nexus 7 is being sold at cost, and was built in just four months. "Our engineers told me it is like torture," Shih tells All Things D.Asus was told that the Nexus tablet was to be ready in four months, must be high-end, and should not cost over $200. "They ask a lot."

...

It's clear to all that Google is pitching its tablet as a direct competitor to Amazon's Kindle Fire. However, unlike the Fire, the Nexus 7 has a quad-core Tegra 3 SoC and a 1280 x 800 laminated display — so how is Google selling it at the same price? "When it gets sold through the Play store," says Rubin, "there's no margin, it just basically gets (sold) through." All Things D elaborates that Google is also absorbing the marketing costs associated with the device. When asked if he thinks this cost structure will make life difficult for other Android manufacturers to sell tablets, Rubin insisted there is "plenty of room left for Android tablet innovation."

http://www.theverge.com/2012/6/28/3122811/nexus-7-manufacturing-cost-design-time
 
Well to be fair to editors point, thinking on that issue has moved slightly over recent months, in part because the 16GB model was shown to have a bit more wiggle room between the costs and the sales price, and because of how well that model seems to have sold compared to the 8GB one.

My main problem with the Forbes article is that it went too far by suggesting the profit margins were comparable to the ipad. Thats way too much of a leap from one extreme to the other.

Google would not have needed to do the nexus 7 thing at all if margins were in the same league as the likes of the iPad, we would already have seen decent manufacturers do their own at that sort of price range if it was such a nice earner. And Amazons devices would have to have been even cheaper by comparison to these, given the business model they are using.

But there is some devilish detail here that means other manufacturers may follow suite in future, despite the tighter margins.

The biggie is number of sales. Manufacturers have been burnt by lacklustre android tablet sales in the past. But Google made it easy for Asus to go for the nexus 7 idea. Asus will put up with reduced margins compared to other products they sell in exchange for having the braggings rights of 'number 1 selling android tablet', and less risk and costs that arent directly related to quantity of tablets manufactured. Their brand gets out there in a big way and they are still making a profit on each device sold, because Google are taking on the marketing costs and are willing to go without the share of profit that the partner/distribution & retail channels would normally want to make. And by doing a lot of marketing (I see nexus 7 ads all over the web all the time) and setting such a low retail price, Google have endured that these things sell by the millions, making the whole venture worth it from the Asus point of view.

Its also worth noting the the previous failure of non-amazon android tablets to sell in really decent quantities appears to have been one of the factors that drove the component costs of the nexus 7 down! Also the impressive sales of the failed PlayBook tablet when they knocked the price down a lot probably gave some juicy clues about potential if the price was right.

Taking the pretty safe assumption that android 7" tablet sales are now proven, other manufacturers will want a piece of the action, but only when the margins improve to the extent that they can still make some money after all the other costs such as marketing are taken into account. But they should wait a while, and will probably concentrate their efforts on both android and windows 8 larger tablet sector for now. When looking for profit, squeezing yourself into a tight fight between amazon and google, with their deep pockets and revenue objectives unrelated to hardware, probably isnt the most appealing idea just now.

Finally I see the news of the 32GB Nexus as more proof that Google are far more interested in staving off the amazon threat than in making money directly on the nexus 7.
 
Ugh, I listened to the last google investors conference call in order to check my opinions about google & the nexus 7. Nothing I heard made me think any different. Google are typical corporate cagey buggers who dont like to break down their revenue, profits and costs any more than they have to.

So the initial indicators for the nexus 7 are buried in some large numbers that cover an array of other things too. But the numbers have changed enough to be quite confident the nexus 7 effect is in there and quite notable, but not enough to do interesting calculations with.

For exampe one person asked why the costs of sales & marketing had gone up 18%, and the answer was that the nexus 7 was the most signifiant reason. They said they had great reviews of the device so decided to make the most of the opportunity by splashing out on marketing.

Other revenue (ie not advertising) had gone up to $666 million from $385 million the same quarter a year previous, and this was said to be driven by the nexus 7.

Other costs of revenue had gone up to $3.78 billion from $1.17 billion the same quarter a year previous. These costs include datacentre costs, equipment costs, and costs associated with the nexus 7.
 
Sold early in the US for $249 :D

http://www.product-reviews.net/2012/10/21/32gb-nexus-7-tablet-breaks-embargo-with-price/

Nexus7-32gb-receipt.jpg
 
A question for people since I'm failing miserably at this myself:

If you wanted to show off the nexus 7 to someone, what are the best apps to do so? Ideally ones that look great, with nice smooth UI and take some advantage of the screen size rather than just showing a larger version of what you'd get on a smartphone with similar res.
 
A question for people since I'm failing miserably at this myself:

If you wanted to show off the nexus 7 to someone, what are the best apps to do so? Ideally ones that look great, with nice smooth UI and take some advantage of the screen size rather than just showing a larger version of what you'd get on a smartphone with similar res.
Google Currents, Pocket, Flipboard...
 
A question for people since I'm failing miserably at this myself:

If you wanted to show off the nexus 7 to someone, what are the best apps to do so? Ideally ones that look great, with nice smooth UI and take some advantage of the screen size rather than just showing a larger version of what you'd get on a smartphone with similar res.
Tweetcaster is well optimised for a tablet.

I think Flipboard looks really good on the N7, espeically to browse photography sites (although you do get the occasional stretched/pixelly image).

And Asphalt, the driving game, has pretty swish graphics.
 
Nice apps:
BeWeather - Full on Apple-style eye candy fluff
Greater London A-z - the entire chuffing A-Z on your machine for a fiver
Excellent Twitter apps: Plume, UberSocial and Tweetcaster (there's loads more)
Soundhound - recognise tunes
ACalendar+ superb calendar app
AirDroid - transfer files from your desktop easily
Analytix - fabulously over the top Google Analaytics graphs
JotterPadHD - very nice writing app with lovely interface
News360 - big shiny news app
TVCatchup - turns your tablet into a TV
Viewranger - download Ordnance Survey maps
 
Flipboard is good, cheers for that tip.

I want to like Google Currents but its not showing quite enough text for a lot of the stories, far too many ... everywhere. Stupidly enough it works much better on a smartphone with comparable resolution, less stories on a page but no dreaded ...
 
Flipboard is good, cheers for that tip.

I want to like Google Currents but its not showing quite enough text for a lot of the stories, far too many ... everywhere. Stupidly enough it works much better on a smartphone with comparable resolution, less stories on a page but no dreaded ...
If you want more text with your news there's untold amounts of alternatives. I use Reader HD.
 
Alternative if you get MMTracker, then you can get a torrent of every OS map in the country and it will read them. It's been pulled from the offical app store, but is still floating about.
 
Thanks for all the app tips. Tried a handful of them so far, some are pretty good, some ok. Will try some more tomorrow.
 
The website Very.co.uk is taking pre-orders for the 32GB now.
Price is £202.95 delivered but there is a code (2D894) for NEW customers.
£30 off orders over £70 meaning that people can order the 32GB version for £172.95 delivered.
You can also save a bit more by going through topcashback (7.07% for NEW customers) which would take the purchase price close to £160 :eek:

I have heard mixed reports about very.co.uk so it may not be smooth sailing on this.
 
The website Very.co.uk is taking pre-orders for the 32GB now.
Price is £202.95 delivered but there is a code (2D894) for NEW customers.
£30 off orders over £70 meaning that people can order the 32GB version for £172.95 delivered.
You can also save a bit more by going through topcashback (7.07% for NEW customers) which would take the purchase price close to £160 :eek:

I have heard mixed reports about very.co.uk so it may not be smooth sailing on this.
Pre-order option appears to be gone now!
 
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