Ghost signs: Aerated Bread Company, Fleet Street

[editor]

I wrote a piece about the Aerated Bread Company - they were a bit like the Starbucks of their day!

http://www.urban75.org/blog/ghost-sign-of-fleet-street-aerated-bread-company/

 

[Pickman's model]

there's a mention of the aerated bread company in welsh author arthur machen's 'the three impostors'.

 

[T & P]

I wrote a piece about the Aerated Bread Company - they were a bit like the Starbucks of their day!

http://www.urban75.org/blog/ghost-sign-of-fleet-street-aerated-bread-company/

George Orwell's concerns still ring true today don't they...

I like the word he seemly coined, 'frood', to describe frozen food. I guess the word didn't catch on.

 

[RoyReed]

The ABC used to have a large bakery in Camden Town on the canal near where I used to have a studio. It's a Sainsbury's now.

 

[Supine]

Aerated bread - sounds like an example of early hipsterism to me

 

[porp]

George Orwell's concerns still ring true today don't they...

I like the word he seemly coined, 'frood', to describe frozen food. I guess the word didn't catch on.

That's interesting. Processed foods were one of his betes noires. It was actuated by a genuine outrage at the poor nutrition of working people - but frankly, it gets a bit wearying when he allies it to his wider dislike for much of the mass material culture of his time. You know it wont be long before he's banging on about how many cwt of mud he's dug up for mangelwurzels or whatever the hell he did like.

 

[Puddy_Tat]

Aerated bread - sounds like an example of early hipsterism to me

maybe it's due a come back. artisan of course.

areated bread 3 quid a loaf or hardcore seriously pissed off bread 4 quid..

 

[T & P]

And not just any air, but pure bottled extra oxygenated Alpine air.

 

[editor]

And not just any air, but pure bottled extra oxygenated Alpine air.

With square bubbles.

 

[sim667]

Is it artisan though?

 

[davesgcr]

Orwell said the British working class were addicted to "tea and 2 slices" (of buttered bread) - the fast snack of the day ....

 

[Belushi]

There's a reason Orwell is the patron saint of hand wringing middle class liberals..

 

[Lord Camomile]

Fucking hell, I buy my lunch at that Tesco and I've never noticed it

I will make a point of looking at it next time I'm there

 

[davesgcr]

I really , really hope you do not include me (a SW Valleys boyo) , in this category. !! ?

 

[Supine]

I really , really hope you do not include me (a SW Valleys boyo) , in this category. !! ?

Hipster
Artisan
Middle Class Liberal

Which category?

 

[Jon-of-arc]

Still there in grand old Reading tahn. Long time since its been a factory, though.

 

[davesgcr]

Not the first two for certain - ! - I suppose (reluctantly) the latter with a tinge of "I know where I am from" ...........

Please forgive me for that !

 

[Greebo]

Another ghost sign, more probably for a local business than for a product.

 

[Pickman's model]

There's a reason Orwell is the patron saint of hand wringing middle class liberals..

and grasses

 

[editor]

Support a new book by an urbanite!

Kickstarter launched for Ghost Signs – A London Story

Over the last six months of lockdown, Brixton-born photographer Roy Reed has been working with Sam Roberts (Mr Ghostsigns) on producing a book documenting London’s Ghost Signs. The project ha…

www.brixtonbuzz.com

 

[Pickman's model]

The ABC used to have a large bakery in Camden Town on the canal near where I used to have a studio. It's a Sainsbury's now.

yeh, used to pass that in the 70s