A shameless, cynical, novelty act.
It's like Rick Astley in a glittering gold jacket, clutching a kazoo, turning up to a jazz club and expecting to be taken seriously.
Just a bit of fun though right? Why so serious? Lighten up man, it's entertainment, it's only cheese, dude.
Aye, fuck off.
You need to reach astonishing levels of boredom and vacuity to feel the 'need' for champagne and cheese, or to feel comfortable sitting in a cafe selling fizz and churned milk for the bare LOLZ.
I guess it's a 'quirky and vibrant' leisure activity for unfulfilled people desperately seeking a status update or for first time buyers to take their Brixton-fearing parents to to thank them for the eye-watering deposit.
As for the business owners, chasing the money and chasing 'cool', why don't you fuck off to West London where you'll be appreciated by empty-headed full-walleted pricks who would take your arrival as a compliment rather than an insult to the intelligence?
I raise a glass of cheap vintage to you in the hope you lose money, close down and fuck off within six months. This is one strand of 'choice', 'variety' and 'diversity' we can live without.
Cheers, yeah?