We are very proud that, as long ago as 1986, Iceland became the first UK supermarket to remove artificial colours, flavourings and non-essential preservatives from our own brand products – 19 years before Marks & Spencer. Also in 1986, Iceland became the first UK supermarket to remove monosodium glutamate (MSG) from our own brand products. We banned mechanically recovered meat from all Iceland brand products in 1990, and in 1998 we became the first national food retailer anywhere in the world to ban genetically modified ingredients from all our own brand products: a commitment which every other major UK retailer then followed. We removed hydrogenated fats (manmade trans fats) from all Iceland brand products in 2006.