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Apple iPhone and related items (cont.)

So the latest rumour is of a smaller, less featured "iphone nano" - can Apple compete in the feature phone market?
 
Be nice to see, but this rumour's been going for a while. There seem some notable compromises to be crossed, but it's certainly possible.

Personally I'd love to see a smaller, cheaper smartphone design that worked half as well. As good as all this technology is, I still prefer a smaller pocketable phone with a less vulnerable screen.
 
Can't see it myself. A smaller, less capable, cheapo iPhone hardly seems to fit with Jobs' philosophy. A smaller iPod is one thing, but a hugely compromised iPhone?
 
I might buy one, if it meant a longer battery life.
Unless it's got a really tiny screen, that battery's still going to have to be pretty big to offer anything other than a unpleasantly compromised battery life, and the CPU would also have to be pegged back too.

Apple make great smartphones that stand up - or surpass- the best of the rest - I really can't think of a compelling argument why they'd suddenly start releasing less sexy new models with a smaller screen, slower CPU and crippled battery life which, presumably, wouldn't be able to run all the latest games.
 
Hmmmm, would be interesting to see how they approached app compatibility on a different screen res...

I think it would have to be it's own new category. It would match with the strategy they took with the ipod, when they released the mini.

The only time I ever owned a spare battery for a phone, it was such a pain in the arse keeping both batteries charged, that I usually never bothered.
 
I think it would have to be it's own new category. It would match with the strategy they took with the ipod, when they released the mini.
It's not really comparable to the iPod mini though. People expect a lot more from a phone, and unless ALL the apps in the App Store work on this new mini phone it's going to look a bit of a confused offering.
 
People expect a lot more from a smartphone. The vast majority of phones out there are still 'feature' phones. Free on contract. 50 quid PAYG. This is what I asked my original question about: can Apple compete in this market?
 
It's not really comparable to the iPod mini though. People expect a lot more from a phone, and unless ALL the apps in the App Store work on this new mini phone it's going to look a bit of a confused offering.

You can say the same thing about the Palm Veer.
 
People expect a lot more from a smartphone. The vast majority of phones out there are still 'feature' phones. Free on contract. 50 quid PAYG. This is what I asked my original question about: can Apple compete in this market?
Feature phones are fast being displaced by smartphones, and I can't think of any reason why Apple would now want to offer a feature-stripped contribution to such a fast-disappearing market.
 
Would Appuhl want to start making inroads into the markets where feature phones are still growing tho? It's where Nokia have been chopped off at the thighs - can't sell smartphones, and the markets for their feature phones are being swamped by lo-cost, lo-tech manufacturers in the home markets.
 
Would Appuhl want to start making inroads into the markets where feature phones are still growing tho? It's where Nokia have been chopped off at the thighs - can't sell smartphones, and the markets for their feature phones are being swamped by lo-cost, lo-tech manufacturers in the home markets.
It's not a market Apple traditionally go for and I can't see much incentive for them to start now, tbh.
 
My thinking too - too late an entry, not enough brand recognition (despite the iPod), too many competitors who are probably nimbler & quicker reacting in that market. Apple's approach seems to be geared toward taking itself 'outside' the commodity market process, so it will be interesting to see how it copes when the smartphone market goes that way since they won't have the technology differentiation the desktops have.
 
I saw this incredible graph the other day, showing profit/unit versus units sold (so the area of each bar on the chart was total profit) - Nokia makes a wide, shallow slab - massive volume, hairline margins. Apple's is a soraing tower - restricted number of units sold but massive profit per unit. I've always argued that this is Apple's natural market, but the success of the cheap ipods proves they're not afraid of the mass market. They just hate putting out an inferior product.
 
Here's a hugely unconvincing mock up that looks pretty awful. Who'd want to type on that tiny screen?

Screen-shot-2011-02-14-at-8.09.23-AM.png


Article: http://www.9to5mac.com/51850/iphone-nano-and-major-mobileme-overhaul-this-summer
 
Nah, that's not what I'd expect. Not enough differentiation from the fat model. What does it doesn't it do that the other doesn't/does? How could it be any cheaper?

If this thing exists, I expect it to be completely incompatible with existing apps. Screen the same width as existing (for the keyboard), but shorter - maybe square, or landscape. It will look and feel like an iphone, anyone who uses one will be able to work the other, but it will have everything but the very basics trimmed off it to get the price down.

That's only if Apple wants to get into this market. Might make more sense in China or similar.
 
I read something a while back that Jobs was against having the hardware button from the off.

See also: Recent iOS betas that have multi-finger gestures to replace it. I personally like the home button and reckon there should be another one (Task Switcher)
 
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