Apologies for the derail as it is not what the premise of the thread calls for, but it has reminded me of it all the same. I have always liked to play a mental game whenever I go pass a cinema with traditional signage with those removable individual letters and I mix up the films’ titles in a mischievous way.
First time I recall was in 1998, when the cinema on Fulham Road near work was advertising Deep Impact and As Good as It Gets, and I immediately thought ‘Good Impact’ and ‘As Deep As It Gets’.