Yuwipi Woman
Whack-A-Mole Queen
Presumably they will get lots of people to agree to "volunteer" to be subjects in the event of their deaths and the "lucky" first 20 viable (ie they died in such a way that would accommodate the experiment) candidates are the subjects.
That's a big presumption. There's been a lot of testing done on vulnerable classes of people without their permission. Or, with some vague permission that allowed some pretty some pretty broad interpretation by the testers.