Anti-welfare retoric which the tories picked up and ran with, giving them a pretext to, amongst many other things, close Sure Start centres all over the place.
All the blair-era gains in terms of social protection and public services have been reversed by the tories, and they've been reversed so easily because they were never designed to be genuine structural solutions, only window dressing for a neoliberal programme of privatisation and corporatisation. Anyone who did anything 'good' as part of Blair's government either knew full well they were just helping to put a sugar coating on a dog turd or they were incredibly stupid.