I note with interest the nomination of cardiff City in the award for Best marketing Campaign for their Plantinum Ambassador scheme. This is the scheme that advertised a deal whereby those buying season tickets for the 2010-11 season before December 31st would not only have the price of their season ticket fixed for five years, but would also receive the cost of next seasons tickets back from the club if they were promoted. It seemed too good to be true, and you know what they say about things that LOOK too good to be true.
The fans flocked to buy their season tickets a full 9 months before the season started and when the club promised that the anticipated £3million revenue would be spent on players in the January transfer window, sales took off.
Unfortunately it was all too good to be true. The transfer window came and went without so much as a loan signing, which of course the club knew would be the case as we were unable to sign anyone because of a transfer embargo. Not only was the windfall not spent on players, if has not been used to pay our debt to HMRC and indeed we are due in court facing a winding up order again in 27 days.
Demonstrations have taken place calling for the resignation of the chairman, a certain Peter Ridsdale who you may have heard of, and asking where the money has gone.
In view of the above, which it seems you must have been unaware of, do you really consider it appropriate to nominate the Platinum Ambassador scheme for any type of award?
I also not that you have nominated the Cardiff City website for an award for digital content. This is another surprising nomination, if you take a look at the website you will find whole sections that have not been updated for a very long time. The Kids section has not been updated since August 2008 and the Fan Club section has not been updated since 2007.
I would be interested in your comments