Brixton Beach Boulevard introduces No Tracksuit dress code

[editor]

Vice is very angry about this and hits the target several times with this righteous rant:

"Now in Brixton, this warning has taken on a different mantle. One that serves not as knowing and wily move by club promoters within the community, but as an exercise in social engineering. It's an implicitly unwelcoming bark to the people of the area by those who are not interested in engaging with them. A dismissive flick of the wrist towards the people of a place that is experiencing the most hostile of takeovers. Fridge Bar closed in 2015 after 20 years of business.

Ten years ago the arches in Brixton were filled with people shopping for necessities. The covered marketplace had stalls with various bits and bobs that served the community. But now the community has changed, and it serves a different clientele. It serves people who only care about where their next fucking mojito comes from.

It serves people who only care about how authentic their £12 southern fried chicken is. It serves people who have a pit-of-the-stomach revulsion of everyone around them who doesn't conform to their new ideal of a utopian south London. No children on bikes, no mums with pushchairs, just brand managers and marketers, ad men and women, the feckless horde of bores with nothing to say who have somehow managed to hold all the keys here.

A street food tsunami washing over the town, upending cars and smashing ground floor windows with chipotle mayonnaise and ramen broth, dragging whole families away to drown in the milieu of extreme gentrification.

But this goes beyond gentrification. Sitting atop this mountain of sourdough pizza is a new place the Brixton tourists can call their own, and feel safe from the danger of the area they want to plunder, but don't want to look at. Brixton Beach Boulevard, it's called. And guess what the only thing you're not allowed to wear is?......

Now in Brixton, this warning has taken on a different mantle. One that serves not as knowing and wily move by club promoters within the community, but as an exercise in social engineering. It's an implicitly unwelcoming bark to the people of the area by those who are not interested in engaging with them. A dismissive flick of the wrist towards the people of a place that is experiencing the most hostile of takeovers. Fridge Bar closed in 2015 after 20 years of business.

Ten years ago the arches in Brixton were filled with people shopping for necessities. The covered marketplace had stalls with various bits and bobs that served the community. But now the community has changed, and it serves a different clientele. It serves people who only care about where their next fucking mojito comes from. It serves people who only care about how authentic their £12 southern fried chicken is.

It serves people who have a pit-of-the-stomach revulsion of everyone around them who doesn't conform to their new ideal of a utopian south London. No children on bikes, no mums with pushchairs, just brand managers and marketers, ad men and women, the feckless horde of bores with nothing to say who have somehow managed to hold all the keys here. A street food tsunami washing over the town, upending cars and smashing ground floor windows with chipotle mayonnaise and ramen broth, dragging whole families away to drown in the milieu of extreme gentrification.

But this goes beyond gentrification. Sitting atop this mountain of sourdough pizza is a new place the Brixton tourists can call their own, and feel safe from the danger of the area they want to plunder, but don't want to look at. Brixton Beach Boulevard, it's called. And guess what the only thing you're not allowed to wear is?

And their conclusion:

If you go to Brixton Beach Boulevard you should be ashamed of yourself. If you accept a DJ booking there you should be ashamed of yourself. If you walk past it without gobbing on the pavement adjacent to it ou should be ashamed of yourself. I hope a cloud of blood rain covers only this pop-up Sodom and showers all the putrescent revellers in steamy sky-born haemoglobin. A giant Carrie-esque biblical punishment of the disgusting, mindless hubris displayed by these terrible, awful people. If you're going to fuck up and ruin someone's area, at least give them a chance to call you a cunt to your face, and not impose your arbitrary dress code rules as a weak armour against the side of a place you don't have the stones to look in the eye.

A 'No Tracksuits' Dress Code Is Social Engineering At Its Worst | VICE | United Kingdom

 

[editor]

The writer is totally right about these tossers too:

 

[wiskey]

Is it a bar?

Or a big sandpit? (*optimistic*)

That's a very ranty article

 

[Maharani]

"A street food tsunami washing over the town, upending cars and smashing ground floor windows with chipotle mayonnaise and ramen broth, dragging whole families away to drown in the milieu of extreme gentrification."

Brilliantly put!

 

[Maharani]

Where the fuck is this place? I really can't keep up with all these fucking pop ups...is it me getting old or what?!

 

[sleaterkinney]

The entrance is on popes rd and I think it's on the roof between the railways (I've not been there).

 

[Maharani]

Maybe it's the return of the eejits who tried to cleanse the White Hart in Tulse Hill last year...

 

[story]

Last weekend I was at the demise party for the Arches, and it was a proper old summer night street get together. Not rowdy, not really a block party. Just people all out and enjoying Brixton. And then there was a wave of young incomers all dressed up for a beach party and as they walked along Station Road, and we saw them and the saw us, and each side ignored the other. I noticed they got very quiet and bunched in closer together as they walked through.

 

[snowy_again]

Opposite the popes road toilets?

There is a certain irony to a Murdoch owned hipster blog bemoaning hipsters for being hipsters, but it's an enjoyable rant nonetheless.

Luckily it's closing at the end of the month.

 

[Gramsci]

Where the fuck is this place? I really can't keep up with all these fucking pop ups...is it me getting old or what?!

As sleaterkinney says on Popes road. Only really gets going at night. Big queue last weekend in evening when I went past.

 

[Gramsci]

It's because they live in a bubble of remorseless joviality. It would never cross their minds that banning tracksuits from a pop-up where social cleansing is occurring is in bad taste.

From the Vice article. This is spot on.

 

[Gramsci]

Last weekend I was at the demise party for the Arches, and it was a proper old summer night street get together. Not rowdy, not really a block party. Just people all out and enjoying Brixton. And then there was a wave of young incomers all dressed up for a beach party and as they walked along Station Road, and we saw them and the saw us, and each side ignored the other. .

I will really miss Brixton Station road when the shops go. I more than resent losing it. Not one bit of Brixton is being left for us.

And yes I agree it feels like two worlds out there.

 

[bimble]

I think that vice article is a bit much to be honest, cathartic no doubt to let the bile and invective flow but a bit simple , characatures and bogeymen all round.

 

[Rushy]

I think that vice article is a bit much to be honest, cathartic no doubt to let the bile and invective flow but a bit simple , characatures and bogeymen all round.

Quite. The author tweeted his own article adding that this was the most vile example of social engineering he'd come across yet. If this is true, I can't help suspecting he's the one living in a party bubble of joviality and expressing his remorse by hissing and spitting at his own reflection.

 

[fuck seals]

I think that vice article is a bit much to be honest, cathartic no doubt to let the bile and invective flow but a bit simple , characatures and bogeymen all round.

Perhaps they own the local tracksuit emporium.

Nonetheless, the writer is positively engorged with self righteous hyperbole. Look at local indignant me
...

 

[bimble]

Quite. The author tweeted his own article adding that this was the most vile example of social engineering he'd come across yet. If this is true, I can't help suspecting he's the one living in a party bubble of joviality and expressing his remorse by hissing and spitting at his own reflection.

Jesus. I've just looked at his twitter. He's just a nasty little prancing twit, a twelve year old aspiring Milo type.
His proposed solution to the problems of Brixton is pretty impressive though:
"If you walk past it without gobbing on the pavement adjacent to it you should be ashamed of yourself. "
Thanks, yep, that'll help.

 

[editor]

I think that vice article is a bit much to be honest, cathartic no doubt to let the bile and invective flow but a bit simple , characatures and bogeymen all round.

It's over the top at times for sure, but I can definitely understand the anger.

 

[Pickman's model]

Tbh Brixton's gone downhill since the jacket potato place shut and brady's closed.

 

[IC3D]

It's a bit studenty in its prose style

 

[bimble]

It's a bit studenty in its prose style

That's probably because the author is 12.
Also he (twitter name 'cokedupjournalist' all in capital letters) is a resident of stoke newington, so not exactly a local, more like rent-a-rage.

 

[editor]

That's probably because the author is 12.
Also he (twitter name 'cokedupjournalist' all in capital letters) is a resident of stoke newington, so not exactly a local, more like rent-a-rage.

He hit the target several times though, despite the over the top ranting. I'd rather read that kind of honest/angry venting than the slimy smug press releases oozing into my inbox every week from cash-laded, faux independent, community-splitting lifestyle nu-chains and ludicrous themed restaurants designed for imagination-poor, cash rich incomers.

But hey! that's just me. I know some people here can't get enough of grazing and imbibing at those places.

 

[bimble]

Sure, I get that.
Just in this particular case I don't think the rage was genuine, I suspect it's all just coked up and served on a bed of thinly veiled self loathing. Fun to read though. It was clicking on his twitter that spoiled it for me really.
etc

 

[T & P]

Funnily enough his 24-hour tube tweet is the kind of thing one would expect gentrifiers who used to be scared shitless of coming to Brixton only 10 years get to say. He's his own worst enemy.

 

[Gromit]

Where exactly does Brixton meet the sea?

 

[friendofdorothy]

Where exactly does Brixton meet the sea?

At Brixton Beach AKA the Lido in Brockwell Park, of course.
They could sue BB Boulevard for infringement of copyright, or infringement of good taste, perhaps

 

[friendofdorothy]

Sure, I get that.
Just in this particular case I don't think the rage was genuine, I suspect it's all just coked up and served on a bed of thinly veiled self loathing. Fun to read though. It was clicking on his twitter that spoiled it for me really.
View attachment 91263 etc

hope he doesn't throw that chicken on the street as every other coked up tourist seems to do. We already have 24hr rubbish in Brixton and street cleaners having to work at night.

 

[bimble]

hope he doesn't throw that chicken on the street as every other coked up tourist seems to do. We already have 24hr rubbish in Brixton and street cleaners having to work at night.

Yes but all that chicken feeds a thriving fox population, which I like. It's the rivers of piss and righteous spitting I could do without.

 

[friendofdorothy]

Yes but all that chicken feeds a thriving fox population, which I like. It's the rivers of piss and righteous spitting I could do without.

feeds rats, pigeons and other vermin too.

 

[Gramsci]

Boulevard need to keep up with fashion.

Is It Time to Bring Back the Juicy Couture Velour Tracksuit?

“Right now you can echo a high-low sort of attitude with the Juicy tracksuit,”

Maybe they think tracksuits are a bit to Chav for there fashionable establishment.

 

[bimble]

Gramsci. The breadth of your reading is really impressive.