They did a pretty good job of the short hype video.
But then I would say that as I am GPU centric, GPUs are at the heart of my creative ambitions. I need all the GPU power I can get for realtime 3D fluid simulations and other realtime graphics stuff, but I get caught in a quandry with discreet GPUs because I hate heat and noise and excessive power consumption. The original M1 impressed me in this regard, although it didnt have the level of grunt I needed it did demonstrate the potential it was possible to imagine when considering further scaling up of this tech. Now it is just a question of finding out how the 32 GPU core configuration actually turns out in terms of performance, noise and energy consumption. There is a reasonable chance it will just about manage to achieve the right balance and meet my requirements.
For those who seek opportunities to mock the new devices, as always people can laugh at the prices. But they can also find opportunities to mock the u-turns apple have performed in terms of ditching the touch bar, bringing back certain ports. Apple also seem to have conceded that when it comes to this sort of performance class they should prioritise thermal performance over weight and thinness.
Plus these laptops use the notch design and some will find cause to mock that and the way they hide it in much of the marketing material.