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Another Camberwell pub in trouble - Hoopers real ale pub in Camberwell

Guineveretoo

Mostly bewildered
Hoopers real ale pub in Camberwell is close to giving up completely, it would seem. They have announced that they are "taking a break" until mid November, and will then open only on Friday and Saturday evenings.

I fear this is the end of what was trying to be a community pub.

It was set up a few years ago by a real ale fan who sank his life savings into a run down pub but which never quite worked for him....
 
Sounds great too:
Hoopers is a beautiful, traditional Victorian pub set where Camberwell (SE5) meets East Dulwich (SE22) and Peckham (SE15). We offer a relaxed friendly atmosphere where both family and friends can meet and choose from our extensive beer and wine selections. We also offer overnight accommodation with or without continental breakfast.

We are known throughout the area for our ever changing range of micro-brewed real ales, and as well as being Cask Marque accredited are included in CAMRA's Good Beer Guide for 2012 and have been rated as one of London's top 25 pubs for this year. We also have a bottled beer list of over 50 mainly Belgian and German brands embracing most styles.

We provide free Wi-Fi, Sky Sports, regular live music, monthly comedy nights and run a pub quiz every Thursday night. A separate 'snug' bar is available for meetings or small parties.

http://www.hoopersbar.co.uk/
 
I did a gig there once, great place. Never went back mind as it's not anywhere I'd normally go and yes, it is really a bit tucked away.
 
Oh, that's Dulwich, not Camberwell!
It's Camberwell :)

The owner likes to claim that it is East Dulwich, but it is actually Camberwell!

We had an urban meet there once and did the quiz, I seem to remember. I don't remember how well we did, so I suspect we didn't win :)

It really is tucked away, so gets no casual traffic. Jamie, the owner, tried really hard to get it going, including the quiz night, free comedy nights, some of which were good, showing sports matches etc. etc. But it was just too tucked away, and he could never keep staff, so wasn't able to do food, and, for a while, the beer actually kept going off because he didn't have enough trade, so we drank bottled beer!

His original plan was to set up a micro brewery, and he brought some chap over from Canada to manage the pub and set up the brewery, but that collapsed at an early stage.

Eventually, he built flats above it, which are rented, so I guess that is how he is making some money, although he can't be making much, because the building was all a bit of a disaster, one way or another.

Then he fell out with the neighbours because he introduced live music and wouldn't soundproof the pub, or find a way to get the smokers to go somewhere other than right underneath the windows of people trying to sleep etc. etc. The neighbours launched a licence challenge and won, so that he had to make significant changes to how he ran the pub.

Whatever, it is a shame!
 
The owner likes to claim that it is East Dulwich, but it is actually Camberwell!

We had an urban meet there once and did the quiz, I seem to remember. I don't remember how well we did, so I suspect we didn't win :)

I Remember that night. Every now and again I think about paying another visit, but never get around to it. Tbf, with Stormbird and hermits cave just round the corner from us there hasn't been huge motivation to wander up to Hoopers. It is a shame but it would only have worked as a community pub so pissing off the neighbours wasn't a wise move.
 
I don't think the owners did their homework properly before they bought it, actually, because, as you say, there are already several real ale pubs round there, and it is actually quite difficult to get to Hoopers unless you live nearby.

It was really run down beforehand, and was run by a string of people who didn't really seem to know or care too much about it. I was once served orange juice in a dirty glass by a woman in her pyjamas on a Sunday lunch time!

Jamie got it cheap and, initially, he consulted the local community - everyone got letters inviting them for a free drink before they had even done the work on it, so we went along and they seemed really keen, but then they ignored everyone and just pushed the real ale/micro brewery/expensive chef idea straight away, so that he ran into difficulties very quickly, when the real ale was going off, no-one was buying the expensive food, and the specialist brewer and his family got disillusioned and left.

Jamie, bless him, has been feeling the strain for a while, and has been taking it out on his customers rather too much, which has not encouraged the neighbours' loyalty, either!
 
fuckin shame - its has the best selction of bottled beers in the hood - it utterly shits on the nasty Lordship lane outlets.If I have mates up, this is where we invariably start the night. Its a bit tucked away and thats probably its downfall - though about 10 mins walk from the station or the " up and coming" Bell end road area. Didnt Reginald Hunter do a warm up one off gig there a few months back ?
 
It might be that it can still be saved - if anyone has any ideas, maybe they could feed them in, somehow? It's clear that Jamie doesn't want to close it, but I don't see how it can possibly survive if it is only open at weekend evenings, so I really think something more radical needs to be done.
 
It might be that it can still be saved - if anyone has any ideas, maybe they could feed them in, somehow? It's clear that Jamie doesn't want to close it, but I don't see how it can possibly survive if it is only open at weekend evenings, so I really think something more radical needs to be done.
Advertising their presence more and getting more active on social networks might help and perhaps inviting down local bloggers/journos to review it.

It seems that most people here have never heard of the place.
 
Also, Jamie will probably have to suck it up and fix things with the local community. They are likely to be the most regular users of the pub after all.
 
It might be an idea if he posted here, or at least read the thread. I'll change the thread title so it gets Google'd.
 
Advertising their presence more and getting more active on social networks might help and perhaps inviting down local bloggers/journos to review it.

It seems that most people here have never heard of the place.
He does have a facebook presence, https://www.facebook.com/hoopers.bar.7?fref=ts and used to email me regularly about events.

I did try and get people on here interested when it re-opened, including setting up meets, because I was really keen for a back street pub to be saved.

Jamie doesn't actually live in London - his intention always was to put in a manager - so maybe that is his first problem!
 
Oh, I think he has done that... I am not aware of any fallings out recently.

That's good. It seems that pubs need to find a niche to survive. A music pub would be a great thing for Camberwell, but Hoopers is clearly not in the right location for that. It serves quite a large residential area without any competition nearby, so to my mind it would make sense to find out what the pub could do to enhance the lives of people in the area. For example, the local people may need a meeting space or maybe they need to have somewhere that they can come with their kids. It might take Jamie away from his original dream, but it's going to have to be what the punters want otherwise the won't come, obviously.
 
That's good. It seems that pubs need to find a niche to survive. A music pub would be a great thing for Camberwell, but Hoopers is clearly not in the right location for that. It serves quite a large residential area without any competition nearby, so to my mind it would make sense to find out what the pub could do to enhance the lives of people in the area. For example, the local people may need a meeting space or maybe they need to have somewhere that they can come with their kids. It might take Jamie away from his original dream, but it's going to have to be what the punters want otherwise the won't come, obviously.
Yeah, that's what I think he has been trying to do or, at least, it's what he said he was going to do. I am not sure why it has not worked. He has not been able to keep staff, which is not helping, and I am not sure why. For a while, it was a nice pub, with a bar man who remembered my drink, which was cool, because I didn't go in there that often really, but then he left, too, and all the punters seem to have drifted away, too, other than for special events.
 
From what you say, he's very stressed by the whole thing, which may make him irritable and hard to work with.
 
Advertising their presence more and getting more active on social networks might help and perhaps inviting down local bloggers/journos to review it.

It seems that most people here have never heard of the place.
^^ this. The Northerner is a real ale obsessive :)rolleyes:) and he has never been. I've never heard of it
 
To be fair to Jamie, he did a lot of promotion in the early days, including getting lots of mentions in Camra publications, and hosting Camra events etc. I don't think it helped his cause that he claimed to be in East Dulwich, because people who wanted to go to East Dulwich would go to East Dulwich, which is nowhere near!
 
unfortunately this place is just TOO quiet. in the end that puts the very few people who do go there off as well, because you don't want to be basically the only people in a pub. viscious spiral really. the only times it's busy are when sport is on (i remember once coming in during a six nations match and being shocked that there was actually nowhere to sit!).
 
unfortunately this place is just TOO quiet. in the end that puts the very few people who do go there off as well, because you don't want to be basically the only people in a pub. viscious spiral really. the only times it's busy are when sport is on (i remember once coming in during a six nations match and being shocked that there was actually nowhere to sit!).
There have been occasions when we have literally been the only people in there other than the bar staff, but that was a long time ago.

It used to get pretty busy when there was a comedy night, and the quiz was mostly okay. I never went there for the music nights, but they certainly sounded loud enough!

I suppose that was my point, really - it seems only to get people when there is an event, but that is not enough to survive.

They gave up doing food a long time ago. I think they should persevere with that, and see if they can build up trade that way. Even if just did things like shop bought dips and bread as starters, and stuff heated from the freezer for the mains, I think they might start attracting locals who couldn't be bothered cooking, but didn't fancy a "night out"... All pubs seem to do food these days, but Hoopers haven't quite got it right yet. There are other back street pubs which survive....
 
The main problem is that no one's heard of the pub and that's hardly a massive problem to fix. He just needs to get off his arse and make some effort.
 
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