I too suspect this is mega-over-interpolated and gives a false impression of accuracy. This kind of thing annoys me a bit because I think it's dishonest presentation of information.
There's a map somewhere online where you can look at the whole of London with little squares coloured in different colours according to air pollution levels. It gives you the impression that you can compare your house to one a few doors away. But as far as i can work out, it's based on data from a small number of locations which gives done kind of general background level and then everything else is just based on assumptions about things like how close you are to a certain type of road.
If that's the case then the information should be presented to people as it is: if you live next to a busy road your pollution levels might be something like this.
The question then arises about what you can do about it, and again that's the more useful information. For example, it can be quite dependant on wind direction. It would be more useful for people to be aware of things like days when the wind direction means that their hyper local levels might be raised. And it would be useful to know whether it's best to open windows on one side of the house rather than the other. I think that as far as pollution from an individual road is concerned, the fall off curve of concentration is quite steep which means there might be significantly greater levels at the front of a house compared to the rear - or perhaps at higher levels.
The website in the OP should give more detail on what information they are actually using and how they are interpolating it. They talk about data with a 20 square meter resolution - but also say it's based on 19,500 monitoring locations. Well, the UK has an area of 240,000 square kilometres. That means about ten square kilometres per location - so how do they get from 10 square km to 20 square metres.
I'm sure the builders of the website would say I'm missing the point and it's about raising awareness - it doesn't really matter if the number they are given for their address is a bit of a guess if it makes them think about air pollution and try and do something about it. But, when you have sketchy data it makes it easier for those who don't care about the issue to dismiss.