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When the Soccer Is Just a Story Line - Peter Crouch and Dulwich Hamlet in the NY Times

editor

hiraethified
Interesting piece here (and syndicated worldwide):

"Not every group of supporters, though, welcomes that kind of approach. This summer, it was announced that Peter Crouch, the former England striker, would be joining the board of Dulwich Hamlet, a team based in a well-heeled enclave in south London where he made a handful of appearances in the early stages of his career.

The move was not motivated purely by altruism: Crouch’s experiences, it emerged a few days later, would form the basis of a documentary bankrolled by Discovery+. According to several people involved with the project, the network had explicitly conceived the idea as a chance to create its own version of “Sunderland ’Til I Die.”

The idea has “received a mixed response,” said Alex Crane, a former chairman of the Dulwich Hamlet Supporters’ Trust. “Some fans are genuinely excited,” Crane wrote in a WhatsApp message. “Others are very skeptical, and are querying what the club gets out of it.”

Certainly, the apparent theme of the documentary — that Dulwich faces a “bleak future” and Crouch has parachuted in to save it — has not been universally accepted. The Brixton Buzz, a community news outlet, suggested, with some profanity, that the “TV narrative” had been concocted purely for the sake of the series."

 
“Soccer clubs are the best content investments in the world,” said Matt Rizzetta, the chairman of the creative agency North Six Group and, since 2020, the principal owner of Campobasso, a team in Italy’s third tier. “They stand for a set of values, and they automatically connect with people in a way that almost nothing else can match.”

Yet apparently Hamlet are making nothing from Discovery TV+.

:facepalm:
 
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