In 2009 there were 14 occasions on which Sky’s live Ashes coverage made the top 30 weekly ratings for non-terrestrial stations. The figures, of between 670,000 and 1.1m viewers, were healthy too. Yet in 2013 only two sessions attracted more than 650,000 viewers and made Barb’s top 30. We may only have had one Test, but the 2015 series is not bucking the trend. That is not a reflection of Sky’s excellent coverage, rather simple economics – more people watch stuff when it is free – and the slow unshackling of the public’s devotion to the sport.
It is hardly encouraging either that fewer adults also appear to be playing cricket. The first Sport England Active People survey, conducted between October 2006 and October 2007, found 380,000 people aged 16 or over played at least once a month during the season. In the most recent survey, published last month, that figure had fallen to 259,200 – a decline of 32%. Other team sports’ participation levels are declining too, including football and rugby union,
but cricket’s have fallen harder.