I feel mixed because I like unique personal CVs and cover letters but regularly see people recommending others to make ultra generic conformist version. I can really see someone turning to AI for that.
To be honest job application may feel like such a numbers game you might turn to it.
I might even have suggested it to some of my job centre students even if it were just to meet JSA targets.
Tbh, I think people are doing themselves a disservice by thinking of it like a numbers game and doing the equivalent of machine gun spraying their CV everywhere, when they would be far better off taking a sniper approach, pick a target and aim very carefully.
(Although of course if the JobCentre is giving them grief, then by all means bang in a CV with a one click job application for jobs they're not interested in, to hit the quota.)
In my experience, it's far better to spend time thoroughly reviewing the job ad, job description and person specification, and also checking out the company's website and social media. And then tweaking my CV, so that maybe I delete some bullet points under one or two old roles, and then expand on what I did in another role, to make it clearer that my skills and experience are aligned with what they're looking for, or it might be a matter of using some different terms/phrases to mirror the language used in the job ad, etc. And then I write a covering letter, using the essential criteria in the person specification as the skills/experience I wanted to highlight in my bullet points. And also say why I want the job/why I'm interested in the company, and this is where things like checking out their website and social media comes in handy, because they might have mentioned in a news section on their website on on social media that they've expanded or launched new products or something, and referencing something like that demonstrates a genuine interest in the company and its business activities.
I applied for five jobs in December. I've got two interviews lined up. And another company replied to say they thought the entry level job wouldn't be challenging enough for me, but to contact them later in the year for casual work during a busy period. I don't apply for jobs just for the sake of applying for jobs, I only apply for jobs that I actually want and could envisage doing. Sometimes, I start an application, but then I realise that I'm just not feeling it, and I don't bother finishing and submitting it. There are more job ads that I saw where I thought 'I could do that job' but wouldn't want to, so didn't even start an application.
Maybe that's another factor in those AI job applications not resulting in interviews and people getting jobs? Because the recruiters can tell someone's not that interested if they haven't bothered to crafted the application themselves.