MMS still with a future
Since MMS hit the mainstream in 2004 the press and analysts have been critical about its level of success. Back then, they wanted to MMS reach the same value as SMS, USD $30bn, for it be considered a success; finally in 2009 this will be a reality. MMS is growing fast and certain countries, such as China and the United States, are becoming very big markets. Worldwide MMS traffic of 75 billion messages in 2008 is impressive, and the future growth looks very good in Asia, as affordable camera-equipped handsets flood the market with China leading the way.
A recent Airwide survey of 140 mobile operators worldwide on the use of mobile messaging across the UK, France, Germany, Italy and Spa agrees with the general thrust of Portio's - that the growth in mobile messaging shows no signs of slowing. The study shows that the number of people sending text messages (SMS) across the EU is growing 3.3% year on year, a figure only beaten by MMS which is growing by 9.2%.
The UK is faring particularly well with over 25 million text messages sent each day. Growth is driven in particular by people who earn over £30,000 with the number of these people sending SMS messages every day increasing 16.9% year on year. However, the growth in mobile messaging by those earning less than £30,000 is also doing well with almost 4% annual growth of those sending SMS everyday.
http://www.mobileeurope.co.uk/features/114494/Mobile_messaging_in_2009_-_SMS_still_the_driver.html