Palm Energizes Developers for the Pre Phone
With the Pre just a few months from launch, Palm is wasting no time courting developers -- the one group that is arguably most critical to the new phone's success.
So far, it looks like developers are taking the bait.
Developing for Palm's new webOS looks like it will be much easier than other mobile platforms, says Chris Sepulveda, vice president of business development for Pivotal Labs. "You can do some great things with the iPhone, but if you are not a Mac developer you have to learn something new," he says. "And there are lot more web developers out there than Mac guys."
Sepulveda's comment is focused on what sets webOs apart from other mobile environments: It only requires programmers to know JavaScript and CSS, which are simpler and easier to learn than other mobile programming languages. That's in contrast to iPhone's Objective C based Software Developers Kit (SDK) or Android's Java based tools.
Sepulveda was one of a group of developers who attended a teleconference tutorial that Palm hosted on Wednesday, with help from O'Reilly Media, to introduce the webOS operating system. Palm CTO Mitch Allen led the conference call, which focused on the technical details of how to create applications for the Pre. During the call, Allen tried to drive home the point about how easy development would be. Allen demonstrated a quick way to build an application even as developers who had logged on wondered if it would be really as easy as shown.
"Palm alluded a lot to what makes the platform and web elements attractive to developers," says Ian McFarland, vice-president of technology for Pivotal Labs."The cost of learning is very low and people can use existing JavaScript libraries to speed up their development process."
Building developer following is important because it is developers who will create specialized, third-party software for the device. That in turn, believe handset makers, will make their phones more attractive to customers -- a strategy which appears to have worked very well for Apple's iPhone. In addition to the developer teleconference, Palm has also courted developers by offering early access to its software development kit (SDK) to a few key companies.
So far it looks like the company has been successful in drumming up interest for webOS. "We had a huge crowd," tweeted O'Reilly Media referring to Wednesday's online tutorial. However, neither O'Reilly nor Palm said exactly how many developers attended the teleconference.
http://blog.wired.com/gadgets/2009/02/palm-energizes.html