I Hate Macs

[mack]

http://www.guardian.co.uk/commentisfree/story/0,,2006031,00.html

 

[Kanda]

I hate Charlie Brooker

 

[editor]

It's a very funny piece.

PCs are the ramshackle computers of the people. You can build your own from scratch, then customise it into oblivion. Sometimes you have to slap it to make it work properly, just like the Tardis

And he's got a good point here:

Ultimately the campaign's biggest flaw is that it perpetuates the notion that consumers somehow "define themselves" with the technology they choose. If you truly believe you need to pick a mobile phone that "says something" about your personality, don't bother. You don't have a personality. A mental illness, maybe - but not a personality

Mind you, those smug Mac adverts are really. fucking. annoying.

 

[Structaural]

I hate trenchcoats

 

[GarfieldLeChat]

what a load of self satisfied shit...

any way your comments user seeing as oyu posted it unless this is acutally some kind of links swap forum... which it isn't...

 

[jæd]

Gotta love all the po-faced nerds'n'geeks all taking so seriously...! ie, check out the last paragraph before getting all worked up about it...

 

[sleaterkinney]

Ultimately the campaign's biggest flaw is that it perpetuates the notion that consumers somehow "define themselves" with the technology they choose. If you truly believe you need to pick a mobile phone that "says something" about your personality, don't bother. You don't have a personality. A mental illness, maybe - but not a personality

That's certainly true of the people who buy into that whole mac/ipod thing. It's a 'lifestyle' choice.

 

[fractionMan]

When I sit down to use a Mac, the first thing I think is, "I hate Macs", and then I think, "Why has this rubbish aspirational ornament only got one mouse button?" Losing that second mouse button feels like losing a limb. If the ads were really honest, Webb would be standing there with one arm, struggling to open a packet of peanuts while Mitchell effortlessly tore his apart with both hands.

Mice should have two buttons, not one. hear me? TWO BUTTONS

 

[cybertect]

Ultimately the campaign's biggest flaw is that it perpetuates the notion that consumers somehow "define themselves" with the technology they choose.

I'd have understood that comment if it were about the 'Think Different' campaign, or is the author suggesting that the sartorial content of the ad is more significant than the script?

 

[Crispy]

To continue the peanuts analogy, the mac would buy his peanuts in a container capable of being opened with one hand - like a pringles-style tube. And the PC would use both hands, but cack it up and spill nuts all over the floor.

 

[innit]

I just opened the article and it had one of the mitchell and webb banner ads across the top

Maybe somebody at the guardian doesn't like them...

 

[jæd]

Mice should have two buttons, not one. hear me? TWO BUTTONS

Mice should really have three buttons... But thankfully there's usually three-button emulation on most modern computers...!

 

[jæd]

That's certainly true of the people who buy into that whole mac/ipod thing. It's a 'lifestyle' choice.

Is it...? I thought it was a choice between different hardware/mp3 players... Do I get free vouchers for Starbucks & Gap with each purchase now...?

 

[Kid_Eternity]

Mind you, those smug Mac adverts are really. fucking. annoying.

The new ones with the Peep Show guys? I thought them very funny, full of shit but funny nonetheless...

 

[sleaterkinney]

Is it...? I thought it was a choice between different hardware/mp3 players... Do I get free vouchers for Starbucks & Gap with each purchase now...?

Bull, do you honestly think that people buy apple because of technical reasons?

 

[Crispy]

Bull, do you honestly think that people buy apple because of technical reasons?

I did. Ok, so there was a very heavy discount involved, but I still think the ipod is the better product.

 

[GarfieldLeChat]

Gotta love all the po-faced nerds'n'geeks all taking so seriously...! ie, check out the last paragraph before getting all worked up about it...

yup read it and....

it's some one whose merely doing what ever other lazy tech journo does can't think of anything to write will haev a mac v's pc argument which dismisses one or the other as being inherently shit to pad out my lacking colum...

 

[editor]

it's some one whose merely doing what ever other lazy tech journo does can't think of anything to write will haev a mac v's pc argument which dismisses one or the other as being inherently shit to pad out my lacking colum...

I think it's a rather witty article myself and a topical comment seeing as those fucking Apple ads are everywhere.

 

[GarfieldLeChat]

That's certainly true of the people who buy into that whole mac/ipod thing. It's a 'lifestyle' choice.

erm if by lifestyle you mean buyin gtehcnology whcih you will use to suppliment your life then yes it is a lifestyle choice can you define prescisely waht you mean by lifestyle choice i'm betting you cannot... soudn bite boy

 

[GarfieldLeChat]

I think it's a rather witty article myself and a topical comment seeing as those fucking Apple ads are everywhere.

hmmm but then as has been proved we have different senses of humour... and topical comment isn't relevant to technology writing is it?

unless one has limited technology writing to make and needs to pad it out a tad...

 

[editor]

erm if by lifestyle you mean buyin gtehcnology whcih you will use to suppliment your life then yes it is a lifestyle choice can you define prescisely waht you mean by lifestyle choice i'm betting you cannot... soudn bite boy

You really don't understand the advertising concept of "lifestyle"?


Here's another critique of Mac's current 'lifestyle' ad campaign:
http://www.macobserver.com/article/2006/05/04.9.shtml

 

[editor]

hmmm but then as has been proved we have different senses of humour... and topical comment isn't relevant to technology writing is it?

unless one has limited technology writing to make and needs to pad it out a tad...

The current $$$$$ Apple advertising campaign is trying to persuade consumers of the supposed technological/lifestyle benefits of Macs over PCs, so why shouldn't a technology writer comment on it?

 

[GarfieldLeChat]

no i udnerstand the marekting term lifestlye though i'm still at a loss as to how this concept outside of marketers wet dreams pertains to technology buying public...

hence the request of a prescise defintition...

 

[editor]

no i udnerstand the marekting term lifestlye though i'm still at a loss as to how this concept outside of marketers wet dreams pertains to technology buying public...

hence the request of a prescise defintition...

Why not just look it up?

Lifestyle: A manner of living that reflects the person's values and attitudes

 

[GarfieldLeChat]

The current $$$$$ Apple advertising campaign is trying to persuade consumers of the supposed technological/lifestyle benefits of Macs over PCs, so why shouldn't a technology writer comment on it?

comment yes write a rerun of the old mac v's pc argument from one stand point is simply lazy... could have done a real comapritive pice which was informattive and instructional rather than a pop op piece of no value... as i said intitally LAZY Journo

 

[GarfieldLeChat]

Why not just look it up?

why not grasp the concept of th epoitn being made ...

moreover

how is buying a mac A manner of living that reflects the person's values and attitudes... what attitudes what values what manner of living is described in buying a mac... this is neithe rprecise nor in actuallity a defintition for making it a lifestyle choice... meaningless sound bite comment...

 

[Crispy]

Yep - good comments on the advertising (e.g. Michell and Webb maybe not ideal casting). Crappy comments on the actual differences between mac and pc.

 

[jæd]

You really don't understand the advertising concept of "lifestyle"?

I think someone doesn't understand the concept of "humour". Read the article again...

 

[jæd]

Here's another critique of Mac's current 'lifestyle' ad campaign:
http://www.macobserver.com/article/2006/05/04.9.shtml

Isn't that a blog-post...? And the actual article appears at http://www.itwire.com.au/content/view/4156/53/ and if thats any indication of tech-writing in Oz, I'm glad I'm a pomme...!

 

[GarfieldLeChat]

I think someone doesn't understand the concept of "humour". Read the article again...

humour as i understand it has to be funny as oppossed to recycling and rehasing age old arguments about one upmanship in an effort to pad out a lack lustre articule...