Miss Caphat
I want it that way
...It doesn't even seem to have done decent market research on what I presume to be its sexist target audience. It's just confusing and a bit strange. The idea that guys are are dead horny and women are frigid ice maidens is a problem that doesn't exist...
I also think its target audience is women. Particularly young, impressionable ones or those who haven't had a lot of real / honest intimate relationships with men enough to say "wait a minute, this doesn't really ring true or in any way appropriate" and instead might be scared into submission by it. But why?
probably just another effort to try to regain some of the stuff men "lost" to feminism, another way to portray the sexes in very polarizing terms which always seem to convey that men's needs (not just sexual ones) are bigger, greater, more primal, and therefore superior, and that these are biological facts. Because, you know, women haven't had to adjust at all to changing social roles or put up with decades / centuries of miserable crap