I think johnson's involvement and threats of state action are interesting. There's an obvious populism in play here, even some misty eyed notion of the man on the Clapham Omnibus voter behind the red wall. I'm quite surprised how willing he seems to be to intervene and clash with certain bits of the neoliberal elite. I suspect that, alongside the populism, there's a sense of the proposal breaching the government's vision of equality of opportunity. They have a mystical realm where people with massively different resources and capital of all sorts compete against each other - life as an unequal level playing field. Football embodies that for them, Wimbledon muscling their way into the first division in the 80s, Burnley and others doing it now. Of course, the other bits of their lizard brains are delighted to see monopolies elsewhere and to dish out contracts to the nearest crony they can find. Suppose I'm saying the 90 minutes of competition between vastly unequal clubs gets to the heart of the lie johnson and the rest tell themselves about modern Britain.