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Apple looking to beat Spotify by killing free music streaming services
Spotify’s free streaming music service revolutionised the way we listened to tunes when it first burst onto the digital stage back in 2008, now Apple wants to come to spoil the party by ending the free ride.
Apple is vying to compete with Spotify and others on the music streaming scene with the launch of its own paid-for service, which is set to debut in June. To help it compete and to snuff out the success of rivals, Apple is reportedly urging music labels not to re-new their licensing deals that allow services like Spotify to stream for free.
If successful it would effectively kill the free option and force 45 million of Spotify’s 60 million subscribers who currently use this price tier to re-assess their music streaming decision. If pay is the only way, then Apple will be right there waiting hoping to catch and entice all these strays with its service, which is said to be priced cheaper than Spotify at £7.99/mth as opposed to £9.99/mth.
The Verge reports Apple is allegedly going about its business in a “cutthroat” manner according to a music industry insider. Apple is also believed to be encouraging music labels to not license its music to Google’s YouTube Music Key - another comptetior in the market.
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