Commentators have been divided on the significance of Ping. Om Malik, a well known technology industry figure, said that the music-discovery tool “represented the future of social commerce”, while Jonny Evans, Apple expert at Computerworld said that Ping was “no Facebook killer”.
The service has also received mixed reviews from users. Many have complained that Ping’s recommendations do not match their musical tastes, while others have criticised the closed nature of the platform.
“Like I want to spend more time in iTunes,” tweeted Jason Mauer. “It’s like having a social network in prison.”
“I tried out Ping, the new iTunes social media service,” tweeted another Twitter user, Gus Silber. “It's a lot like Twitter, except Twitter has better music.”