The prison eventually called a halt to Ramsay's visits to the wings, on account of the disruption. But 11 branches of Caffè Nero in London now stock Bad Boys' Bakery's cakes and wraps, and if all goes well the kitchen will be financially viable and continue to operate long after the show has aired. I met some of the inmates, one of whom had never cooked so much as "a bowl of cereal" until he met Ramsay, and their enthusiasm was both palpable and touching. This is reality TV with a conscience, more concerned with rehabilitation than fine dining, and in that respect feels closer to Jamie Oliver territory than the usual Ramsay TV fare. The project's purpose is both impressive and quite simple – to give repeat offenders an employable skill they can use on the outside, to keep them from winding up inside yet again...
He doesn't appear to have enjoyed it much, though. "From day one, just sat in that fucking waiting room, trying to get in, with no phone, and then being treated like a piece of shit. Everything was going against me; the system was completely screwed, the governor was treating me like one of his bitches. And I was banging my head against a brick wall."
http://www.guardian.co.uk/lifeandstyle/2012/jun/08/gordon-ramsay-behind-bars